1. Serving Responsibly Campaign

    Organization: MADD Canada
    Funded Amount: $100,000.00
    Start Date: September 2019
    End Date: January 2020
    Objective: This project involved the production and distribution of two public service announcement (PSA) campaigns to educate Ontarians about the legal responsibilities servers have regarding alcoholic beverages (Thank the Servers) and what can happen when servers do not uphold their legal obligations and continue to serve alcohol to already intoxicated patrons (Mallorie’s Story). The campaign was broadcast on TV, Radio, YouTube and Facebook.

    View the Thank the Servers campaign video

  2. Preventing Intoxicated Gambling Among Young Adults

    Organization: Responsible Gambling Council
    Funded Amount: $81,400.00
    Start Date: September 2019
    End Date: On-Going
    Objective: This project will develop a content series of evidence informed social media messages about refraining from gambling while intoxicated on alcohol and/or cannabis targeting young adults in Ontario with a focus on Kenora, North Bay, Ottawa and Peterborough.

    View the campaign

  3. South Eastern Ontario Peer Crowd Alcohol Campaign

    Organization: Kingston, Frontenac, Lennox and Addington Public Health Unit
    Funded Amount: $45,000.00
    Start Date: September 2019
    End Date: On-Going
    Objective: This project will develop a young adult social marketing campaign aimed at reducing the harms of binge drinking. The campaign will target the young adult peer crowd at greatest risk of alcohol harm.

    View the campaign
     

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