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Serving Responsibly Campaign
Organization: MADD Canada
Funded Amount: $100,000.00
Start Date: September 2019
End Date: January 2020
Objective: This project involved the production and distribution of two public service announcement (PSA) campaigns to educate Ontarians about the legal responsibilities servers have regarding alcoholic beverages (Thank the Servers) and what can happen when servers do not uphold their legal obligations and continue to serve alcohol to already intoxicated patrons (Mallorie’s Story). The campaign was broadcast on TV, Radio, YouTube and Facebook. -
Preventing Intoxicated Gambling Among Young Adults
Organization: Responsible Gambling Council
Funded Amount: $81,400.00
Start Date: September 2019
End Date: On-Going
Objective: This project will develop a content series of evidence informed social media messages about refraining from gambling while intoxicated on alcohol and/or cannabis targeting young adults in Ontario with a focus on Kenora, North Bay, Ottawa and Peterborough. -
South Eastern Ontario Peer Crowd Alcohol Campaign
Organization: Kingston, Frontenac, Lennox and Addington Public Health Unit
Funded Amount: $45,000.00
Start Date: September 2019
End Date: On-Going
Objective: This project will develop a young adult social marketing campaign aimed at reducing the harms of binge drinking. The campaign will target the young adult peer crowd at greatest risk of alcohol harm.