Organization: Parachute Canada
Funded Amount: $100,000.00
Start Date: February 2021
Public Awareness Campaign – Avoid Cannabis Impaired Driving

Objective: Parachute will adapt their #KnowWhatImpairedMeans campaign with an intended audience of Ontarians aged 25 to 34. With a consistent theme of showing situations where one wouldn’t trust someone high to keep them safe, this campaign draws the parallel to not driving while high. This campaign will be distributed through a variety of channels including social media and printed materials for in-store purchases made at licensed cannabis retail stores.


Organization: A Question of Care (Peterborough Drug Strategy)
Funded Amount: $22,600.00
Start Date: February 2021
Educational Program – Removing Barriers for Individuals with Alcohol Dependency

Objective: A Question of Care was developed to engage health and social service professionals in conversations about substance use and mental illness with topic-specific workshops/training opportunities. Part of the Peterborough Drug Strategy, a Question of Care will expand the course offering to include a new program on alcohol dependency and stigma. By enhancing the skills of professionals and building capacity of friends and family members to understand addiction, the community will be better able to support individuals who experience alcohol dependency.

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