1. WHAT IS THEBY THE GLASSINITIATIVE?
    The “By the Glass” initiative allows Ontario wineries, breweries and distilleries to make an application to the AGCO for a Manufacturer´s Limited Liquor Sales Licence to sell and serve their wine, beer and spirits to patrons for consumption at their manufacturing site.
    The sale and service of the wine, beer and spirits  must be primarily aimed at promoting the manufacturer´s product and either providing an enhanced tourist experience or fulfilling an educational purpose.
  2. WHAT IS THE PURPOSE OF THEBY THE GLASSINITIATIVE?
    “By the Glass” licensing is designed to enhance the Ontario tourism experience and provide wineries, breweries and distilleries with an added tool that can be used to educate guests about their products in an interactive manner.
  3. WHO IS ELIGIBLE TO RECEIVE A MANUFACTURER´S LIMITED LIQUOR SALES LICENCE?
    Only Ontario wineries, breweries and distilleries which hold a Manufacturer´s Licence (issued pursuant to the Liquor Licence Act) are eligible for a Manufacturer´s Limited Liquor Sales Licence.
    Please note that the holder of the Manufacturer´s Limited Liquor Sales Licence must be the same person/entity that holds the Manufacturer´s Licence and may not be a separate holding company or an independent operator.
  4. WHAT ARE THE CRITERIA FOR AREAS TO BE CONSIDERED ELIGIBLE FORBY THE GLASSLICENSING?
    Areas eligible for licensing under a Manufacturer´s Limited Liquor Sales Licence must be located on or immediately adjacent to a manufacturing site and under the sole control of the manufacturer.
    Wine, beer and spirits will not be permitted in such areas as public roads, thoroughfares, driveways and parking lots, or in other areas that may raise public safety concerns.
  5. WHAT TYPES OF AREAS DOES THIS INCLUDE?
    All appropriate internal and external areas throughout the manufacturing site will be considered eligible for “By the Glass” licensing, including touring routes, sitting areas, vineyards, and other similar areas.
  6. WHAT WILL BE PERMITTED IN THE AREAS THAT ARE APPROVED FORBY THE GLASSLICENSING?
    The sale, service, and consumption of wine, beer and spirits manufactured by the licensee will be permitted in these licensed areas.
  7. CAN OTHER MANUFACTURERS´ PRODUCTS BE SERVED UNDER A MANUFACTURER´S LIMITED LIQUOR SALES LICENCE?
    No. A Manufacturer´s Limited Liquor Sales Licence only permits the sale and service of wine, beer or spirits manufactured by the manufacturer who holds the licence.
  8. WHAT ARE THE HOURS OF SALE AND SERVICE FOR WINE, BEER AND SPIRITS UNDER A MANUFACTURER´S LIMITED SALES LICENCE?
    Under a Manufacturer´s Limited Sales Licence, wine, beer and spirits may only be sold between 9:00 a.m. and 9 p.m. on any day and these hours may not be extended.
  9. WHAT APPLICATION PROCESS DO INTERESTED MANUFACTURERS HAVE TO COMPLETE TO OFFERBY THE GLASS”?
    You can apply for a Manufacturer’s “By the Glass” Licence online, through the iAGCO portal. When applying for a Manufacturer’s “By the Glass” Licence online, you will be asked to provide the following as part of your application. These items can be provided to the AGCO at any time during the application process:
    • Site Plan of the Property - The site plan of the property must outline in red the area(s) in which the manufacturer is applying to have the sale, service and consumption of its product(s) take place. The area(s) must be under the sole control of the manufacturer and located on or immediately adjacent to the manufacturing site of the applicant.
    • Municipal Resolution - Written notice from the Council of the Municipality within which the applicant’s manufacturing site is located confirming that it has passed a resolution in support of the issuance of the licence.

    The application needs to be fully approved by the AGCO before a licensee may permit the sale and service of wine, beer or spirits for consumption by patrons at the manufacturing site.
    If you have any questions, AGCO Customer Service is available to assist you.
    Submit your questions via the iAGCO portal.
    Telephone: 416-326-8700, toll free in Ontario: 1-800-522-2876
    Email: customer.service@agco.ca

  10. WILL THE APPLICATION FOR A MANUFACTURER´S LIQUOR SALES LICENCE NEED TO BE ADVERTISED TO THE PUBLIC?
    No. Given the nature of the restrictions placed on a Manufacturer´s Liquor Sales Licence, “By the Glass” applicants are exempted from the public advertising process.
  11. WHY IS A MUNICIPAL RESOLUTION REQUIRED TO OBTAIN A MANUFACTURER´S LIQUOR SALES LICENCE?
    As “By the Glass” applicants are exempt from the public advertising process, a municipal resolution is required to indicate the support of the local community.
  12. WHAT SHOULD THE MUNICIPAL RESOLUTION STATE?
    The AGCO does not offer suggested wording for the municipal resolution because this is a matter for municipal officials to decide. As an example, however, the resolution may be as simple as: “Be it resolved that the Municipality of X supports the application of winery, brewery or distillery X for a Manufacturer´s Limited Liquor Sales Licence.” 
  13. WHAT ARE THE REQUIRED FEES FOR A MANUFACTURER´S LIQUOR SALES LICENCE?
    The current fee for a Manufacturer´s Liquor Sales Licence has been established according to the Fee Schedule, including for initial issuances andrenewals. 
  14. HOW OFTEN DOES A MANUFACTURER´S LIQUOR SALES LICENCE NEED TO BE RENEWED?
    The renewal period for a Manufacturer´s Liquor Sales Licence is synchronized with the renewal period of the corresponding Manufacturer´s Licence to provide convenience for the licensee and ensure continued eligibility.  Licensees are able to select a two or four year term duration, with fees payable to match the length of the term.
  15. ON WHAT DATE WILL A MANUFACTURER´S LIMITED LIQUOR SALES LICENCE EXPIRE?
    A Manufacturer´s Limited Liquor Sales Licence will expire on the same day as the holder´s Manufacturer´s Licence and renewal applications for both the Manufacturer´s Limited Liquor Sales Licence and the corresponding Manufacturer´s Licence must be received on or before that date.
    If the renewal application is received after the expiry date and/or is not accompanied by the holder´s Manufacturer´s Licence Renewal Application by that date, the Manufacturer´s Limited Liquor Sales Licence will be cancelled and the licensee will be unable to sell and serve wine, beer or spirits for consumption. 
  16. IS THE INITIAL LICENCE FEE PRORATED BASED ON THE TIMING OF THE EXPIRY OF THE HOLDER´S MANUFACTURER´S LICENCE?
    For the initial Manufacturer´s Limited Liquor Sales Licence application, the fee will be not be prorated. In other words, if the Manufacturer´s Limited Liquor Sales Licence is valid for less than two years before expiry, the fee will still be $450. 
  17. WHY ARE THE INITIAL APPLICATION FEE AND THE TRANSFER FEE FOR A MANUFACTURER´S LIMITED LIQUOR SALES LICENCE LOWER THAN THOSE FOR A STANDARD LIQUOR SALES LICENCE?
    The lower fees recognize the various restrictions placed on a Manufacturer´s Limited Liquor Sales Licence.
    Please note, however, that renewals and transfers of a Manufacturer´s Limited Liquor Sales Licence must still be applied for independently of renewals and transfers of the holder´s Manufacturer´s Licence.
  18. CAN A LIQUOR SALES LICENCE ENDORSEMENT BE ATTACHED TO A MANUFACTURER´S LIMITED LIQUOR SALES LICENCE?
    No. Liquor sales licence endorsements, such as for catering or BYOW, are not available for a Manufacturer´s Limited Liquor Sales Licence because they are not consistent with the intent of “By the Glass” licensing.
  19. CAN A LICENSEE APPLY FOR AN EXTENSION OF HOURS UNDER A MANUFACTURER´S LIMITED LIQUOR SALES LICENCE?
    No. The hours of 9:00 a.m. to 9 p.m. for “By the Glass” sale and service of wine, beer and spirits are set out in regulation and extensions of hours for special occasions are not permitted because they are not consistent with the intent of “By the Glass” licensing.
  20. CAN A LICENSEE APPLY FOR A TEMPORARY EXTENSION OF THE LICENSED AREAS UNDER A MANUFACTURER´S LIMITED LIQUOR SALES LICENCE?
    No. The areas approved on the site plan of the manufacturing site for “By the Glass” licensing are the only areas where the sale, service and consumption of wine and beer are allowed and temporary extensions of those areas for special occasions are not permitted because they would not be consistent with the intent of “By the Glass” licensing.
  21. WHAT IS REQUIRED OF A LICENSEE TO AMEND THE AREAS DESIGNATED FORBY THE GLASSLICENSING?
    A licensee will be required to submit an updated site plan of the manufacturing site under the sole control of the manufacturer to the AGCO for approval, with the amended “By the Glass” licensed areas outlined in a clearly defined manner that demonstrates it continues to be located on or adjacent to the manufacturing site. Please note that an Application for Changes or Additions to Existing Licensed Areas will not be required and no fee will be assessed for the change.
    The new areas at the manufacturing site designated on the site plan for “By the Glass” licensing must be fully approved by the AGCO before a licensee may permit the sale and service of wine, beer or spirits for consumption by patrons in those areas.
  22. IS A LICENSEE REQUIRED TO PLACE PARTITIONS BETWEEN LICENSED AND UNLICENSED AREAS OF THE MANUFACTURING SITE?
    No. Licensees are not required to build partitions between licensed and unlicensed areas of the manufacturing site under a Manufacturer´s Limited Liquor Sales Licence.
  23. WHO IS RESPONSIBLE FOR ENSURING THAT PATRONS DO NOT TRANSPORT OR CONSUME WINE AND BEER INTO AREAS THAT REMAIN UNLICENSED?
    Although not required to construct partitions, licensees under a Manufacturer´s Limited Liquor Sales Licence are responsible for ensuring that wine, beer and spirits are not permitted to be taken by patrons into areas of their manufacturing site that remain unlicensed.
  24. HOW WILL A PATRON KNOW IF THEY ARE PERMITTED TO TAKE WINE, BEER AND SPIRITS INTO AN AREA OF THE MANUFACTURING SITE THAT MAY OR MAY NOT BE LICENSED?
    Informing patrons about licensed and unlicensed areas within an establishment remains the responsibility of licensees. A sign indicating that liquor is not permitted past a certain point, an informed staff, reasonable monitoring and appropriate security will all help to instruct patrons if areas remain unlicensed.
  25. IS A LICENSEE REQUIRED TO PROVIDE LIGHT MEALS OR FOOD TO PATRONS UNDER A MANUFACTURER´S LIMITED LIQUOR SALES LICENCE?
    No. Licensees under a Manufacturer´s Limited Liquor Sales Licence are not required to provide light meals because of the intent and nature of ‘By the Glass” licensing.
    Licensees are still encouraged to provide snacks and other food to guests whenever possible and in appropriate circumstances.
  26. ARE LICENSEES EXEMPT FROM ANY OF THEIR OTHER RESPONSIBILITIES AS A LIQUOR SALES LICENSEE UNDER A MANUFACTURER´S LIMITED LIQUOR SALES LICENCE?
    No. Licensees will continue to be held responsible for all of their other liquor licence obligations at their manufacturing site, with a few exceptions (see Regulation 719 made under the Liquor Licence Act). This includes ensuring that guests are not served to intoxication or served once intoxicated.
    Please note that all wine, beer and spirits sold under a Manufacturer´s Limited Liquor Sales Licence, like with all other liquor sales licences, must first be purchased under the Manufacturer´s Limited Liquor Sales Licence and that receipts of all sales and purchases of the wine, beer and spirits must be made available for inspection for one year.
  27. WILL STAFF INVOLVED WITH THE SALE OF WINE OR BEER FOR CONSUMPTION BY PATRONS AT THE MANUFACTURING SITE HAVE TO COMPLETE RESPONSIBLE SERVICE TRAINING?
    Yes. The holder of a Manufacturer´s Limited Liquor Sales Licence must ensure that all managers, persons involved in the sale of wine and beer and any security staff whom the licence holder employs hold a certificate demonstrating successful completion of a server training course, approved by the board of the AGCO. Successful completion of a server training course is required as of the first day of work.
    The Board of the AGCO has approved the Smart Serve® Training Program. This program is available on video or on the Smart Serve® website at www.smartserve.ca/. For more information about the Smart Serve® Training Program, please contact:
    Smart Serve® Ontario
    5407 Eglinton Avenue West, Unit #105
    Toronto, ON M9C 5K6
    Telephone: 416 695-8737 or toll-free 1 877 620-6082
    Please note that the AGCO also recognizes The Server Intervention Program certification issued prior to May 1995.
  28. IS A MAXIMUM CAPACITY ASSIGNED TO THE AREA DESIGNATED FORBY THE GLASSLICENSING UNDER A MANUFACTURER´S LIMITED LIQUOR SALES LICENCE?
    No. The area licensed under a Manufacturer´s Limited Liquor Sales Licence is not assigned a maximum capacity because the licensed areas are not defined by a standard method.
    Although no maximum capacity is stated on the Manufacturer´s Limited Liquor Sales Licence itself, licensees will continue to be required to ensure compliance with all applicable zoning requirements, municipal by-laws, the Building Code Act, 1992, the Fire Protection and Prevention Act, 1997 and the Health Protection and Promotion Act, including the occupancy loads assigned to all buildings.
    Also, depending on individual circumstances, conditions related to the limited licensing of these areas may be proposed by the Registrar of Alcohol and Gaming.
  29. WILL ANY FORMAL SECURITY, SAFETY, FIRE, OR HEALTH APPROVALS BE REQUIRED FORBY THE GLASSLICENSING?
    No. Although no formal approvals are required for “By the Glass” licensing, licensees will continue to be required to ensure compliance with all applicable zoning requirements, municipal by-laws, the Building Code Act, 1992, the Fire Protection and Prevention Act, 1997 and the Health Protection and Promotion Act.
  30. CAN A WINE, BEER OR SPIRITS MANUFACTURER HOST BOTH A FULLY LICENSED ESTABLISHMENT (TIED HOUSE) ANDBY THE GLASSLICENSING?
    Yes. As “By the Glass” licensing was designed to provide Ontario manufacturers of wine, beer or spirits with an added promotional tool, a wine, beer or spirits manufacturing site may host both a Tied House and a Manufacturer´s Limited Liquor Sales Licence.
    Customers may move freely between these licensed areas with their beverages, and may also carry and consume their beverages in the manufacturer’s adjacent retail store, where applicable. Licensees must ensure adherence to rules regarding the permissible hours of sale for each licence type.
  31. DOES A MANUFACTURER OF MORE THAN ONE TYPE OF LIQUOR (WINE, BEER, SPIRITS) NEED TO ACQUIRE A SEPARATE MANUFACTURER´S LIMITED LIQUOR SALES LICENCE FOR EACH IF PRODUCED AT THE SAME MANUFACTURING SITE?
    Yes. A Manufacturer´s Limited Liquor Sales Licence is “tied” to a corresponding Manufacturer´s Licence for wine, beer or spirits. A separate Manufacturer´s Limited Liquor Sales Licence would, therefore, be required for each Manufacturer’s Licence. 

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