Responsibilities of a Liquor Sales Licence Holder

For complete details about your legal responsibilities as a licence holder, refer to the Liquor Licence Act and its regulations.


Prior to applying for a Liquor Sales Licence, please check with your local municipality to ensure that your premises is properly zoned for this purpose.

Public Notice

Most new Liquor Sales Licence applications will require public notice. For example, if you apply to license a premises that has never held a Liquor Sales Licence before, your application will require public notice. Public notice of a Liquor Sales Licence application has two parts:

  1. A placard (poster) will be mailed to you. The placard must be posted for the number of days specified at the premises in a location where members of the public can easily read it from the outside of the premises. The placard will specify whether the application is for indoor and/or outdoor licensed areas.
  2. A notice of application will also be posted on the iAGCO online services portal.

If you are not sure whether your application requires public notice, please call AGCO Customer Service at 416-326-8700 or 1-800-522-2876.

Server Training

Successful completion of server training is mandatory and all licence holders must ensure that managers, persons involved in the sale or service of liquor and security staff in their employ hold a certificate demonstrating the successful completion of a server training course approved by the Board of the Alcohol and Gaming Commission of Ontario. Staff must have completed this training as of their first day of work.

Staff are encouraged to carry a copy of their certification card while they are working. AGCO Inspectors may ask for proof of a staff member’s certification at any time.

Smart Serve Ontario has been approved by the Board of the AGCO to develop and provide the Smart Serve Responsible Alcohol Beverage Service Training Program, and is currently the only approved server training program in Ontario. This training program covers such topics as the effects of alcohol, responsible serving techniques, as well as the prevention of alcohol-related problems and how to intervene if problems do occur.

The program is available on video or on the Smart Serve Ontario website

Please note that the AGCO still recognizes The Server Intervention Program certification issued prior to May 1995.

Fees and Payment

  • Please refer to the AGCO’s Application Fee Schedule for the applicable fee.
  • When using online services, payments must be made by Visa, MasterCard, Interac Online, Visa Debit or MasterCard Debit.
  • Payments of $30,000 or more must be made by money wire transfer or electronic funds transfer. Please note that cheques and cash are not accepted as forms of payment when using iAGCO online services. For more information please contact AGCO Customer Service at 416-326-8700 or 1-800-522-2876.
  • All application fees must be received by the AGCO before an application will be processed.
  • All fees are non-refundable.

​Premises Type

During the application process applicants will be required to identify the type of premises they will be operating. Please see Appendix C for a listing of premises types and descriptions.


Do not misrepresent or omit any material fact(s). Each statement made in your application is subject to verification.
It is a serious offence to knowingly provide false information on the forms and on any attachments.

The provision of false, incomplete, or misleading information or the omission of information on the forms or in the documents submitted with your application, or the failure to notify the Alcohol and Gaming Commission of Ontario of any material changes to this information which occur after this application is filed, may also result in the refusal, suspension or revocation of your Liquor Sales Licence.

If you require assistance with your application, please contact AGCO Customer Service at 416-326-8700 or 1-800-522-2876.

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