Wineries may be authorized to operate a wine boutique in a grocery store if they hold a winery retail store authorization to sell their wine products at that location and they have a supplementary wine authorization that permits them to sell VQA wine manufactured by another winery that owns fewer than three winery retail stores (excluding on-site retail stores).
The applicant must enter into a wine boutique agreement with the operator of a grocery store that holds a wine sales agent authorization, under which:
- the winery agrees to lease or license space in the shopping area of the grocery store in which to sell wine;
- the operator of the grocery store agrees to sell, as agent of the winery, wine that is available for sale to the public in the leased or licensed space; and
- the initial term of the lease or licence is at least three years.
More detailed information and requirements with respect to the application process and how to maintain your authorization once it has been issued can be found below.
AGCO services for Ontario’s Grocery Store Authorization holders are now available online! For more information, please visit the iAGCO Information page.
- Winery Retail Store Information Guide
- Advertising Guidelines: Sale of Beer, Wine and Cider in Grocery Stores
- Liquor Advertising Guidelines – Liquor Sales Licensees and Manufacturers
- Sampling Guidelines