What is a By-the-Glass Endorsement?
A By-the-Glass Endorsement allows eligible Ontario wineries with a Winery Licence to sell and serve their products for consumption in areas that are under sole control of licensee that are located on or immediately adjacent to the production site where the sale is primarily aimed at promoting the manufacturer’s product and either providing an enhanced tourist experience or fulfilling an educational purpose.
Things to know before you apply
Only Ontario wineries which hold a Winery Licence are eligible for this endorsement.
A winery that holds a By-the-Glass Endorsement to their Winery Licence is only permitted to sell and serve the wine which it has manufactured.
With the exception of areas such as public roads, thoroughfares, driveways and parking lots, or in other areas that may raise public safety concerns, any area that is on or immediately adjacent to a manufacturing site and under the sole control of the manufacturer is eligible to be licensed as a premises for the sale, service and consumption of wine under a By-the-Glass Endorsement. Guests are allowed to carry and consume wine purchased under the By-the-Glass Endorsement or at the tied house on the production site in areas that are under the sole control of the manufacturer and covered by either the Liquor Sales Licence (for the tied house) or By-the-Glass Endorsement.
Note: A wine production site may have both a Liquor Sales Licence for a tied house and a By-the-Glass Endorsement. Patrons are permitted to move freely between the licensed areas with their beverages. However, licensees must ensure adherence to rules regarding the permissible hours of sale for each licence type and other requirements relating to the sale and service of liquor at multiple premises.
Permissible hours under a By-the-Glass Endorsement may not be extended.
Sale of Wine from a Retail Store
If a manufacturer has a retail store on the production site, the licensee may bring sealed, unopened liquor purchased from the retail store onto the licensed premises for the purposes of selling it to a patron. This allows patrons that wish to purchase product for personal use from the retail store to pay for the product on their bill in the licensed premises or by-the-glass area .
Applying for a By-the-Glass Endorsement
What supporting documents/information are needed to apply for a By-the-Glass Endorsement?
When applying for a By-the-Glass Endorsement via iAGCO, you will be asked to provide the following as part of your application. These items can be provided to the AGCO at any time during the application process:
Site plan of the property: The site plan of the property must outline in red the area(s) in which the manufacturer is applying to have the sale, service and consumption of its product(s) take place. The area(s) must be under the sole control of the manufacturer and located on or immediately adjacent to the production site of the applicant.
Municipal resolution: Written notice from the council of the municipality within which the applicant’s production site is located confirming that it has passed a resolution in support of the issuance of the endorsement to the licence.
Transferring a Winery Licence with a By-the-Glass Endorsement
An endorsement can only be transferred together with the licence to which it is attached. Transfers of By-the-Glass Endorsements will be processed at the same time as the corresponding Winery Licence transfer application. Please see information above about transferring a Winery Licence.
Renewing a By-the-Glass Endorsement
By-the-Glass Endorsements are valid for a period of two or four years and expire when the associated Manufacturer’s Licence expires or is terminated.
How do I apply?
Renewals of By-the-Glass Endorsements will be processed at the same time as the corresponding Manufacturer’s Licence renewal application which can be completed online through the iAGCO portal. Please see section on Renewing a Manufacturer’s Licence for instructions on completing the renewal application.
Temporary Extension of a By-the-Glass Area
Manufacturers who hold a By-the-Glass Endorsement may apply for a temporary extension of their licensed premises (for a special event or occasion) if the extension is adjacent to the areas under the By-the-Glass Endorsement.
Important Update: To support businesses as they work to recover from the COVID-19 pandemic, and if permitted to open for on-site consumption, holders of a By-the-Glass Endorsement may temporarily extend or add a temporary physical extension of their licensed premises until 3:00 a.m. on January 1, 2023. For more information about the requirements please see the AGCO’s 2021-22 patio policy.
If eligible for the temporary extension noted above, the licensee is not required to submit an application to the AGCO or follow the process outlined below.
If you do not meet the 2021-2022 criteria and still wish to apply for a temporary extension, please see below for more information on how to apply.
Licensees holding a By-the-Glass Endorsement may submit an application to the AGCO through iAGCO to temporarily extend their existing licensed premises to an adjacent area (for instance to support a special event or occasion). The Registrar will consider temporary physical extensions and approve the duration of the temporary extension on a case-by-case basis. The application, including all supporting documentation, must be received thirty (30) days in advance of the temporary extension/event.