The licensee is responsible for ensuring the accuracy of the information used in its advertising. The licensee should have its advertising materials reviewed by its legal counsel for compliance with all applicable federal and provincial legislation.
A municipality may only approve lotteries within its own boundaries and the Registrar may approve lotteries within Ontario. Therefore:
See “3.3.0. Advertising licensed lottery events” for further information.
» financial success;
» social acceptance;
» professional achievement;
» personal success;
» sexual opportunity;
» the fulfillment of any goal; or
» the resolution of financial, social, physical or personal problems
See “3.3.2. Advertising Content guidelines” for further information.
Celebrities and other well-known personalities may endorse or otherwise promote raffles, but only if they provide such assistance to the licensee free of charge.
In addition, celebrity endorsement must not:
Print and internet advertisements for raffle lotteries must contain the following information:
If space restrictions prevent a licensee from giving full details of the prizes to be awarded, the licensee should refer the customer to a brochure, website or other resource containing those details.
Organizations conducting raffle lotteries often sell tickets through a mail order form built into an adver- tisement. The advertisement and the mail order form must both bear the lottery licence number. The consumer sees the advertisement, fills out the order form and mails it, along with the proper payment, to the charitable organization. The organization, in turn, records the purchase and mails the ticket to the consumer.
While the Registrar allows this procedure, organizations should be aware that it could cause administrative difficulties if the form is distributed in areas outside Ontario. Licensees must ensure that the mail order forms are not distributed beyond provincial boundaries nor should the licensee accept orders from outside Ontario.
While a licensee may advertise in national or international newspapers and magazines, on the Internet or web sites, or on radio and television that may cross borders, tickets may only be sold in Ontario. A licensee may publish the winner’s name and ticket number on the Internet.