Bingo is a game of chance where players are awarded a prize or prizes for being the first to complete a specified arrangement of numbers on bingo paper, based on numbers selected at random.
This chapter contains the policies and procedures for licensing bingo events conducted anywhere other than in pooling bingo halls. (For information on bingo and other charitable gaming events conducted in pooling bingo halls, please refer to Chapter 10: “Bingo—In Pooling Bingo Halls.”)
The Registrar issues certain types of bingo licences and municipalities issue others. Currently, the following types of bingo events may be licensed in Ontario:
The above list is subject to change.
If a municipal official receives an application for a bingo game that he or she is not familiar with, the official must first ensure that the bingo game in question is one which is currently approved for licensing by the Registrar before issuing a licence.
The Order-in-Council gives the Registrar sole authority to issue lottery licences allowing eligible organizations to conduct and manage:
The Order-in-Council authorizes municipalities to issue licences permitting eligible organizations to conduct Regular Bingo games with maximum prize boards of up to $5,500.
The Registrar has established criteria and procedures for opening, upgrading, relocating and reopening bingo halls.
The Gaming Control Act, 1992, governs the registration of Operators of bingo halls, which include:
Licensees that rent out their premises and/or equipment to another licensee may require registration as prescribed by Regulation.
Registration is not required in the following circumstances:
Bingo licensees must comply with the following conflict of interest guidelines, in addition to the general conflict of interest guidelines outlined in “3.5.3. General conflict of interest guidelines”:
The following policies apply to bingo licences issued by municipalities:
This section contains information on municipally issued licences for the following types of bingo games and events:
Pursuant to the Order-in-Council, a municipality may issue licences allowing eligible charitable organizations to conduct Regular Bingo events with prize boards that do not exceed $5,500.
The licensee’s game schedule may include any combination of fixed prize and variable prize games. Variable prize games must show a minimum and maximum prize payout for each game on the schedule.
If all the games on a licensee’s schedule are variable prize games, the maximum prizes to be awarded cannot exceed 60 per cent of gross sales for each game. The total prizes paid out can never exceed the licensed prize board.
“Merchandise Bingo” is a bingo game or event where the prize board consists of items of merchandise. An eligible organization may be licensed to conduct Merchandise Bingo as a regular bingo event, as part of a Regular Bingo event or at a “black tie event”.
At a “black tie event”, participants play by invitation only. They pay a fixed amount to participate in the event. The entrance fee covers the cost of playing bingo.
Boards of designated fairs or exhibitions, or concession operators at designated fairs or exhibitions, may apply to the Registrar to conduct Merchandise Bingo events during the fair or exhibition.
See also “Chapter 8: Fair and Exhibition Gaming Event”.
The following licensing policies apply to Merchandise Bingo games conducted as a Regular Bingo event, as part of a regular bingo event or at a “black tie event”:
A Loonie Pot Bingo is a special, variable prize game within a Regular Bingo game schedule. Bingo patrons pay a dollar to have their bingo paper stamped for the designated Loonie Pot Bingo game. Before the game begins, a number is selected, announced and put back into the machine. If a player with stamped bingo paper calls bingo and their winning number arrangement contains the pre-selected number, they also win the Loonie Pot Bingo prize. (Note that “Loonie Pot Bingo” is different from “Loonie Progressive Bingo”; see “9.4.1(G) Loonie Progressive game”, and “9.4.2(E) Loonie Progressive game” for more information.)
The following licensing policies apply to Loonie Pot Bingo:
Decision Bingo differs from Regular Bingo in two ways:
Players purchase chips at $0.25 each for (a) buying regular bingo paper in single strips and/or books for an amount authorized by the licensing authority, and (b) upping the ante.
Before the start of each game, the caller announces the number of cards in play. After three numbers have been called, the players must decide whether or not to continue playing. If a player continues, the player must ante one chip ($0.25) after each three numbers have been called. The game continues until a one-line bingo winner is declared. The prize awarded is the total value of the antes received during the game, up to a limit of $100.
The following licensing policies apply to Decision Bingo:
9.3.2 (d) (ii) Decision Bingo terms and conditions
In addition to the Regular Bingo reporting requirements, the additional terms and conditions require that Decision Bingo financial reports include:
Table Board Bingo, also known as “shutter board” bingo, is a bingo game played on a mechanical table board bingo device. This device contains permanent bingo cards and shutters. A player marks a number by covering it with a shutter. The prize amount is variable and is determined by the number of boards in play.
A municipality may license an eligible organization to conduct Table Board Bingo as a Regular Bingo event or as part of a Regular Bingo event, where the total prize board for the event does not exceed $5,500.
See “9.4.1(E) Table Board Bingo”, for licences issued by the Registrar.
The following policies apply to municipally issued licences for Regular Bingo events that are made up entirely of Table Board Bingo or include Table Board Bingo games as part of the Regular Bingo prize board:
9.3.2(F) Media Bingo
Pursuant to the Order-in-Council, a municipality may issue licences allowing eligible organizations to conduct a Media Bingo event with prize boards that do not exceed $5,500.
Media Bingo is operated through the public media including radio, newspaper, or television. Media Bingo differs from Regular Bingo in that the licensee may only sell bingo cards that have a clearly visible, consecutively numbered serial number. This is for tracking purposes, as bingo cards are usually distributed to local merchants who sell the bingo cards on behalf of the licensee organization. The licence number must appear on all Media Bingo cards.
Persons who have covered the specified arrangement of numbers required to win would call a local telephone number to register their “bingo” and provide their card to the licensee in order to collect their prize.
Radio Bingo
Games may be aired on the radio in one of two ways:
Newspaper Bingo
The bingo numbers are published in a local newspaper and run for a period of time, usually two to four weeks in length, with a few called numbers being published each day. The game proceeds until a winner has been declared.
Television Bingo
This type of bingo is usually aired over a local cable television station in a half-hour or hour-long program. The winner is the first person to phone in and claim a bingo during the broadcast.
The following licensing policies apply to Media Bingo:
Applicants must submit their bingo licence applications to the municipality in which the bingo event is to be held. The following documents must be submitted:
This section contains information on licences issued by the Registrar for the following types of games and events:
The Registrar has the sole authority to issue a licence for a break open ticket event to be held in conjunction with another licensed gaming event. Even if the municipality licensed the related bingo event, only the Registrar may issue the licence for the break open ticket event.
The municipality may only licence a break open ticket event if it is not held in conjunction with another gaming event.
Please see “Chapter 7: Break Open Tickets”, for further information.
The Registrar licenses all Regular Bingo events to be conducted in unorganized territories, on Crown lands and in First Nations communities (except those who exercise licensing authority under an Order-in- Council). Applicants must follow the application procedures for obtaining a licence issued by the Registrar.
The following policies apply only to Special (Monster) Bingo events:
Special Bingo events are limited to one licence per 15 days, per 30-km radius, in the following areas:
Super Jackpot Bingo is a separately licensed bingo game that is part of a Regular Bingo event. The Super Jackpot Bingo prize is in addition to the Regular Bingo event prize board.
The Super Jackpot prize is awarded based on a set, increasing number of bingo numbers called at successive Super Jackpot games. A player must complete a full card in order to win the Super Jackpot prize. Fifty bingo numbers are called at the first Super Jackpot game. At each successive game, the number of bingo numbers called increases by one until the Super Jackpot game has been won.
The licensee must award a consolation prize when the Super Jackpot is not won within the designated number of bingo numbers called.
Once a Super Jackpot has been won, a new game begins at the next Super Jackpot game covered by the licence. If the Super Jackpot prize has not been won prior to the end of the licence period the prize will be carried forward to the new licence period.
Licensees should apply for their new licence at least 45 days before the end of their current licence period, to ensure that a new licence can be issued before the current licence expires. If a licensee is conducting the last game in a licence period, and the licensee will not be obtaining another licence, the full Super Jackpot prize must be awarded.
The following policies apply to Super Jackpot Bingo games:
- “Horizontal” licences allow licensees to offer different Super Jackpot prize boards in conjunction with Regular Bingo events. A “horizontal” licence limits a Super Jackpot prize to a single time slot per day. For example, a licensee could have one “horizontal” licence for a 2:00 p.m. slot and another licence for a 7:00 p.m. slot. If the jackpot is not won at the 2:00 p.m. slot, it must be carried over to the 2:00 p.m. time slot on the next day. Similarly, if the jackpot is not won at 7:00 p.m., it must be carried over to the next 7:00 p.m. time slot.
Example: Horizontal Super Jackpot Licences A, B, C = Separate Horizontal Licences # = Number of Balls called in Super Jackpot Game * = Super Jackpot Winner |
|||||||
|
Sun. |
Mon. |
Tue. |
Wed. |
Thu. |
Fri. |
Sat. |
2 p.m. |
A-> |
A -> |
A -> |
A (Win)* (53#s) |
A (New)-> |
A -> |
A -> |
7 p.m. |
B -> |
B -> |
B -> |
B -> |
B -> |
B*(Win) (55#s) |
B (New) (50#s) |
10 p.m. |
C -> |
C -> |
C -> |
C -> |
C -> |
C -> |
C -> |
- A “vertical” licence allows licensees to offer Super Jackpot games only at Regular Bingo time slots that have the same Super Jackpot prize board. With a “vertical” licence, the Super Jackpot is carried over to the next time slot with the same prize board, until it is won. For example, it can be carried over from the 2:00 p.m. slot to the 7:00 p.m. slot, providing they have the same Super Jackpot prize board.
Example: Vertical Super Jackpot Licence V = Vertical Super Jackpot Licence # = Number of Balls called in Super Jackpot Game * = Supper Jackpot Winner |
|||||||
|
Sun. |
Mon. |
Tue. |
Wed. |
Thu. |
Fri. |
Sat. |
2 p.m. |
V (50#s) vI |
V (53#s) vI |
V (Win)* (56#s) - |
V (52#s) vI |
V (55#s) vI |
V (58#s) vI |
V (New) (50#s) vI |
7 p.m. |
V (51#s) vI |
V (54#s) vI |
V (New) (50#s) vI |
V (53#s) vI |
V (56#s) vI |
V (59#s) vI |
V (51#s) vI |
10 p.m. |
V (52#s) vI |
V (55#s) vI |
V (51#s) vI |
V (54#s) vI |
V (57#s) vI |
V (Win)* (60#s) - |
V (52#s) vI |
Example: Monthly Super Jackpot Disbursements Total Net Proceeds to be Disbursed to All Member Groups = $15,000 Total # of Regular Bingo Events (“Events“) = 10 |
|||||
Groups |
# of Events |
|
Share* |
Amount** |
Year to Date*** |
Charity A |
3 |
X |
1500 |
$4,500 |
- |
Charity B |
2 |
X |
1500 |
$3,000 |
- |
Charity C |
2 |
X |
1500 |
$3,000 |
- |
Charity D |
3 |
X |
1500 |
$4,500 |
- |
Totals: |
10 |
|
|
$15,000 |
|
*Share = Total net proceeds divided by total number of events **Amount = Share multiplied by number of events per group ***HCA should also keep a running total of disbursements for year-to-date. |
The Super Jackpot licence fee would be calculated as
180 x ($3,000 + $300) x 40% x 3% = $7,128.00
Table Board Bingo may be licensed by the Registrar in one of the two following ways:
The following policies apply to Table Board Bingo events licensed by the Registrar:
The following policies apply to the use of Table Board Bingo devices:
See 9.3.2 (E), “Table Board Bingo,” for information about municipal Table Board Bingo licensing.
A Progressive Bingo game is a separately licensed bingo game, held in conjunction with a Regular Bingo event, where the prize amount increases from event to event. If the progressive prize is not won at
one event, it is added to the amount of the prize to be awarded at the next Progressive Bingo game. The progressive prize increases at each successive event until the specified limit is reached or until the progressive prize is won.
The licensee must award a consolation prize at every event whether or not the main Progressive Bingo game prize is won. The structure of the consolation prize must be described on the game schedule of the Regular Bingo event during which the Progressive Bingo game will be conducted.
The dollar amounts of the Progressive Bingo game prize and the consolation prize must be announced prior to the commencement of each game.
Rules of play
Progressive Bingo games must be managed and conducted in accordance with Rules of Play that are attached to and form part of the Progressive Bingo Game Licence Terms and Conditions.
A licensee has the option of conducting and managing up to two Progressive Bingo games in conjunction with any one licensed Regular Bingo event. Under this option licensees may apply for:
» Rules of Play “B” –“$10,000 Progressive-style game”, or;
» Rules of Play “C” –“$5,000 Progressive-style game”, or;
» Rules of Play “D” –“Two $5,000 Progressive-style games”.
The following policies apply to Progressive Bingo games:
» A principal officer from each member organization of the HCA must sign the Progressive Bingo game licence application.
» The HCA must use a separate lottery account designated as a “trust account” by the bank or other financial institution to administer the Progressive Bingo game licence.
» The HCA must maintain a separate ledger for each Progressive Bingo game licence.
» The HCA must prepare a separate Progressive Bingo game report for each Progressive Bingo game licence.
» The HCA must submit a prescribed financial report to the Registrar by the 15th day of the following month.
4 events per day x $12 = $48 x 7days = $336 x 26 weeks = $8,736.00
The Loonie Progressive game is a separately licensed game that is played during the Regular Bingo event where the prize amount increases from event to event. If the Loonie Progressive game prize is not won, it is added to the amount of the prize to be awarded at the next Loonie Progressive game event. The Loonie Progressive game prize is allowed to increase at each successive event to a maximum of $5,000 or until the prize is won. Players must purchase a Loonie Progressive game ticket and paper for the Regular Bingo event in order to play the Loonie Progressive game. Licensees may offer the Loonie Progressive game in two game formats each of which is governed by its own set of Rules of Play.
The Loonie Progressive game must be conducted and managed in accordance with the Rules of Play that are attached to and form part of the Loonie Progressive Game Licence Terms and Conditions:
Prior to the commencement of each licensed Regular Bingo event, a bingo ball is randomly drawn from the bingo blower. The number on the drawn bingo ball becomes known as the “Indicator Number.”
The “Indicator Number” (bingo ball) must be clearly shown and announced to all players in the hall and returned to the bingo blower before the bingo session begins. If the Indicator Number is drawn, the bingo ball drawn immediately after the Indicator Number is the Loonie Progressive game number.
The player or players who have a valid Loonie Progressive Game “A” ticket and complete the specified arrangement of numbers when the Loonie Progressive Game Number is called win the Loonie Progressive Game “A” prize. Whether or not the Loonie Progressive Game “A” prize is won, no amount may be awarded as a consolation prize.
The Loonie Progressive game prize must be calculated and awarded in accordance with the Loonie Progressive Rules of Play Game “A” attached to and forming part of the Loonie Progressive Game Licence Terms and Conditions.
In order to play Game B, players must purchase a Loonie Progressive Game “B” ticket. Unlike in Game A, there is no indicator number drawn.
The Loonie Progressive Game “B” prize is awarded to the player who completes the specified arrangement of numbers on the bingo paper within a designated number of calls and has a valid Loonie Progressive Game “B” ticket.
If the Loonie Progressive Game “B” prize is not won and the prize has accumulated to $5,000, the designated number of calls must increase by one at each session until the Loonie Progressive Game “B” prize is won.
The Loonie Progressive game prize must be calculated and awarded in accordance with the Loonie Progressive Rules of Play Game “B” attached to and forming part of the Loonie Progressive Game Licence Terms and Conditions.
The following policies apply to both game formats for the Loonie Progressive game:
» name of the Loonie Progressive game participant;
» hall location, session, date and time of the Loonie Progressive game event;
» total prize amount that may be awarded;
» the price to play the Loonie Progressive game;
» ticket number (all tickets must be sequentially numbered)
The following licensing policies apply to the Loonie Progressive game:
4 events per day x $2 = $8 x 7days = $56 x 26 weeks = $1,456.00
Where an HCA exists, only the HCA may apply for a licence to conduct and manage the Loonie Progressive game. Where no HCA exists, the individual licensee may apply for a licence to conduct and manage the Loonie Progressive game.
Loonie Progressive game applicants must submit the following information with the application:
On the financial report licensees are required to specify the ticket numbering system used for the Loonie Progressive Game “B” tickets. Any tickets that are void must be accounted for on the financial report and the original void tickets must be submitted with the financial report.
The following policies apply to an HCA with respect to Loonie Progressive game licences in a non-pooling hall:
The following procedures apply to bingo licences issued by the Registrar: Applications must include:
» the bingo games to be played;
» the winning arrangement of numbers for each game;
» the value of the prize for each game;
» the minimum and maximum payouts for variable prize games;
» the prices of the bingo paper;
» the total value of all prizes offered for the bingo event;
» any special purchase provisions for used bingo paper exchanged for new bingo paper (for example, $0.25 instead of $0.50); and
» the start and end time for the time slot during which the Regular Bingo event and any licensed lottery events/games conducted in conjunction with it will be held.
First-time applicants must allow a minimum of 45 days for the Registrar to process their licence application.
The Registrar will:
Super Jackpot licence applicants must comply with the following procedures:
Organizations submitting Table Board Bingo applications to the Registrar must comply with the following procedures.
Progressive Bingo game licence applicants must comply with the following procedures:
» a list of all organizations that are members of the association; and
» the signature of an authorized principal officer from each member organization, verifying that he or she has read, understands and agrees to comply with the Progressive Bingo Game Licence Terms and Conditions.
» notify an applicant if its application is deficient, requesting the missing documents; and
» communicate only with the appropriate contact person of the HCA, as listed on the application form (for example, a member-in-charge or a principal officer of the association), regarding applications, licences and amendments.
Super Ball Bingo is a Regular Bingo game where the prize value is based on a dollar amount multiplied by the number called from a designated ball.
Super Ball Bingo may only be licensed if:
» a minimum and maximum potential prize payout, and
» the rules for determining the prize (for example, an amount multiplied by the last or first number called).
“Pay as you play” bingo (or “walk-in” bingo) refers to a way of playing bingo, rather than a specific type of game. At “pay as you play” bingo, patrons purchase bingo paper for only the games they wish to play and are not required to buy bingo paper for the whole event.
“Pay as you play” bingo games may be licensed, provided the following conditions are met:
The licensing authority must review each proposal to determine that there is proper accountability in the operation of the bingo event. Each proposal must include:
The following types of bingo games must not be licensed:
Licensed charitable organizations are responsible for the conduct and management of bingo events. While only a licensee’s members, employees or volunteers may carry out certain duties, other duties may be carried out by an Operator registered under the Gaming Control Act, 1992.
» supervising the handling of all revenues generated from its own licensed events;
» paying expenses, including hall rental, advertising and reimbursement for bona fide member expenses; and
» setting up and maintaining the lottery trust account(s), including depositing all incoming monies.
» selling bingo paper and tracking sales;
» cash counting and reconciliation; and
» responding to customer complaints.
Each licensee is responsible for deciding how to staff its bingo events, as long as the minimum of three (3) bona fide members of the licensed organization are present to conduct and manage the event.
1. In addition to three (3) bona fide members, licensees may staff their events with any combination of:
2. If the Operator of the bingo hall provides all the runners as in 1(c) above, the licensee and the Operator share the entire staffing costs. When the staffing costs are shared:
For an example of how to calculate the amounts to be distributed to the Operator of the bingo hall and the licensee when the cost of runners is shared, please refer to Figure 1.
Fig. 1: Sharing the Cost of Runners Between the Hall and the Licensee Scenario
$7.00 x 4 = $28.00 $28.00 x 3 = $84.00
$7.00 x 0.10 = $0.70 0.70 x 4 = $2.80 2.80 x 3 hours = $8.40
Total Costs of the Bingo Event |
|||
Gross Receipts |
|
$5,000 |
|
Less(-) Prizes |
|
(4,000) |
|
|
Gross Profit |
$1,000 |
|
|
|
|
|
Licence Fee |
$120 |
|
|
Actual staffing costs (84.00 + 8.40) |
92.40 |
|
|
HST (92.40 x 0.13) |
12.01 |
|
|
Advertising (2% of prize board) |
80.00 |
(304.41) |
|
Less total costs |
$304.41 |
|
|
Net Profit before hall expenses |
$695.59 |
|
|
|
|
||
Hall Operator’s Amount (695.00 x 40%) |
$278.24 |
|
|
+HST on Hall Rental |
36.17 |
(314.41) |
|
Less total Hall costs |
$314.41 |
|
|
Net Profit/Licensee’s amount |
$381.18 |
|
|
|
|
|
|
Less out-of-pocket expenses for designated members in charge |
($30.00) |
|
|
|
Net Licensee amount |
$351.18 |
|
The terms and conditions for bingo licences describe how a licensee must distribute the gross receipts from bingo events. The licensee must calculate the distribution of the gross receipts from the bingo events based upon whether or not it uses the services of a registered Operator of a bingo hall and, if so, which services are provided.
In order to calculate the amount to be paid to the Operator (the hall rent), the licensee must first deduct from the gross receipts the other eligible costs incurred in the conduct and management of the bingo event. These expenses may include the prizes, licence fee, bona fide member expenses, advertising and promotion, hand-held personal bingo verifiers and the cost of transportation as approved by the licensing authority. The amount calculated by deducting these expenses from the gross receipts is referred to as the “Base Amount.” The licensee must then use this “Base Amount” to calculate the hall rent payable to the Operator of the bingo hall for goods and services provided to the licensee for the bingo event, as outlined in 9.6.3(a) to (c).
Calculating the base amount
Less(-) (Prizes + licence fee + reimbursements* + advertising and promotional costs + authorized transportation + hand-held personal bingo verifiers)
Equals (=) Base Amount
*Refers to out-of-pocket expenses or staffing costs of runners shared with the hall
Any remaining expenses (including, but not limited to: bingo paper, security, storage, equipment, costs related to the building and employee wages) must be paid by the Operator of the bingo hall.
If the Operator or its employees makes an error that results in a cash shortage, this shortage must be deducted from the amount paid to the Operator.
The licensee must keep a minimum of 60 per cent of the Base Amount and pay the Operator either a maximum of 40 per cent of the Base Amount, or up to 15 per cent of the gross receipts, whichever is less.
The licensee must keep a minimum of 60 per cent of the Base Amount and pay the Operator either a maximum of 40 per cent of the Base Amount or 14 per cent of the gross receipts, whichever is less.
When the licensee and the Operator of the bingo hall share the cost of the runners, the licensee’s share of the staffing costs is paid from the amount allowed for reimbursement of out-of-pocket expenses, which is a maximum of three (3) per cent of the Regular Bingo prize board for that event.
The licensee must keep a minimum of 60 per cent of the Base Amount and pay the Operator either a maximum of 40 per cent of the Base Amount or 14 per cent of the gross receipts, whichever is less.
Total expenses are capped at 15 per cent of gross receipts, not including the HST. The terms and conditions outline the allowable expenses.
In Super Jackpot calculations, only the prizes, licence fees and advertising and promotion costs are deducted from the gross receipts:
Gross Receipts – (Prizes + Licence Fee + Advertising and Promotion Costs) = Base Amount.
The HCA must keep a minimum of 60 per cent of the Base Amount and pay the Operator a maximum of 40 per cent of the Base Amount, up to a maximum of 15 per cent of the gross receipts, whichever is less.
For an example of how to calculate the monthly Super Jackpot disbursements to a Hall Charities Association’s member groups, please refer to the example in “9.4.1(d)(2)”.
For all other bingo events licensed by the Registrar and conducted in registered charitable gaming sites, licensees must use the “Base Amount” to calculate the hall rental payable to the Operator, as outlined in Section 9.6.3(a) to (c).
At bingo events where American currency is accepted, the total gross receipts are affected by the value of the American dollar. All administrative expenses must be paid in Canadian funds, and the amount of adjusted gross receipts must be calculated taking into account the value of the American currency converted into Canadian dollars.
The Registrar has established guidelines giving licensees and Operators of bingo halls a wide variety of options for bingo advertising and promotion. Allowable bingo advertising and promotions activities include:
Licensees and Operators are responsible for ensuring that they comply with the Registrar’s policies, the Criminal Code (Canada), the Gaming Control Act, 1992 and Regulations and any other applicable municipal, provincial and federal legislation. Licensees and Operators may contact the AGCO for clarification on AGCO policies.
Licensees may choose to advertise and promote their events:
Licensees that choose to market their events together and/or in conjunction with an Operator of a bingo hall must develop a joint marketing plan, as outlined in “9.7.4”.
The content of all bingo advertising and promotion, including graphics, must comply with the policies outlined in “3.3.2. Advertising Content guidelines”, and the policies listed below:
» the name of the eligible charitable organization conducting the event, and
» the lottery licence number(s).
The licensees in an HCA may decide to market their events together or in conjunction with the Operator of the bingo hall. Each licensee who wishes to participate must consent in writing to the marketing plan. Licensees may develop only one joint marketing plan per hall. A licensee may choose to opt out of the joint marketing plan and conduct its own advertising and promotion.
The licensees must develop a joint marketing plan through the HCA. If the Operator is sharing the cost of the plan, the Operator will be involved in the development of the plan as well.
The joint marketing plan must outline:
Joint advertising costs must be shared between the HCA and the Operator on a 60/40 (HCA/ Operator) basis. The licensee or HCA must contribute its 60 per cent from the up to two (2) per cent it is allowed to spend for advertising. The two (2) per cent must cover the total amount of a licensee’s advertising and promotional activity, including amounts spent independently or jointly.
See “9.7.5. Setting aside funds for advertising and promotion” for further information.
Licensees may set aside an amount of up to two (2) per cent of the Regular Bingo and Table Board Bingo prize board for advertising and promotion activities and up to two (2) per cent of the actual prizes awarded from their Super Jackpot, Progressive Bingo Game and Loonie Progressive Game events.
Members of the HCA who are participating in the joint marketing plan as described in 9.7.4 must submit the agreed upon amounts to the HCA.
Licensees who participate in joint advertising may also conduct their own independent advertising plan, provided they have funds remaining within the allowable limits.
No limit has been set on the amount an Operator of a bingo hall can spend on its own independent advertising and promotional activities.
When an Operator is participating in joint advertising and/or promotion with an HCA, the Operator’s contribution is limited to 40 per cent of the entire cost of the activities.
Licensees who advertise and promote their events independently must deposit funds, up to the prescribed limits, in a separate designated trust account used solely for advertising expenses. Each licensee member of an HCA must submit a report to the HCA outlining:
HCAs must provide member organizations and the Operator of the bingo hall with a quarterly report, including:
At any time, an HCA may return accumulated, unused advertising and promotion funds to the Operator and licensees. The amount returned must be based on the amounts contributed by the individual licensees and the Operator.
Licensees who are carrying out independent advertising and promotion activities must submit quarterly reports on these activities to the HCA.
Licensees and Operators may offer giveaways of non-gaming products to customers and prospective customers. The following policies apply to giveaways:
While both Operators and licensees may stage promotional contests, there are some restrictions:
A third party or an Operator may donate prizes to be given away as part of an Operator or licensee- run promotional contest in exchange for promotional consideration only. No other form of payment is permitted. Operators and licensees may not contract with a third party to offer inducements, such as gifts or the chance to receive a gift, to play games of chance. Operators and licensees must ensure that all promotional contests comply with the relevant municipal, provincial and federal legislation.
Operators and/or licensees may establish customer loyalty programs that reward customers for their patronage, based on the frequency of their visits. A “visit” is defined as one session of not less than 1.5 hours. Customers may redeem their accumulated loyalty points for rewards in the form of giveaways of non-gaming products. Customer loyalty points cannot be redeemed for cash.
If customer loyalty programs are part of a joint marketing plan between licensees and the Operator of the bingo hall, the licensees’ share of the costs, including administration and rewards, must fall within the prescribed limits for advertising and promotion.
Customer loyalty programs may be shared across charitable gaming sites, including those belonging to different Operators, and across geographic/municipal boundaries.
If the organization discontinues the program or ceases operation, the program will constitute a liability, based upon points and/or rewards earned by customers. An organization offering a customer loyalty program must be able to fund this liability.
Customer loyalty programs must be pre-approved by the Registrar in writing. Licensees and/or Operators must submit a detailed proposal containing:
Licensees and Operators may use customer tracking systems to record the information necessary to operate their customer loyalty programs. The tracking system may be as simple as punch cards or as sophisticated as electronic cards. In most cases, the suppliers of the customer tracking systems will not be required to register under the Gaming Control Act, 1992. However, the Registrar may require that a supplier be registered under the Act in order to contract with an Operator and/or licensee to track points or guarantee liability.
The Registrar will make registration decisions on a case-by-case basis, prior to granting program approval. Also, at any time the Registrar may require that a supplier be registered.
Licensees and Operators may use direct mail advertising to communicate with existing customers only. The mail must be addressed to the intended recipient. The licensees/ Operator must compile a formal mailing list of the names and addresses of actual customers at that bingo hall. The list must be available for inspection by the licensing authority.
Licensees and Operators may sell gift certificates or offer them as promotional items. These gift certificates may only be redeemable for cash or non-gaming products. Each gift certificate must state its restrictions, such as what it may be redeemed for, when it may be used and its expiry date. The cost of a gift certificate must be the same as its redemption value.
Gift certificates produced by a licensee may only be sold during that licensee’s events. This must be stated on the certificate.
As gift certificates are the equivalent of cash, they represent a liability for the issuing organization. Licensees and Operators must:
Licensees and Operators who intend to sell gift certificates must develop a policy outlining:
While the Registrar does not have to approve the policy or the accounting measures in advance, the licensee or Operator must be able to provide them for inspection or audit purposes.
The Registrar permits three types of advertising outside the bingo hall:
For advertising that contains both event-specific and non–event specific advertising, a licensee or an HCA may share the cost with an Operator of a bingo hall. Such advertising may contain, for example, information about specific games to be played and general information about the hall, including promotional activities.
When licensees or HCAs and Operators wish to engage in such joint advertising, they must develop a joint marketing plan, as outlined in Section 9.7.4. and make it available upon request by a licensing authority.
Operators and licensees/HCAs may engage in non–event specific advertising, either jointly or independently.
Only licensees, either individually or through a HCA, may engage in event-specific only advertising.
Third parties (parties other than licensees or Operators) may not financially contribute to advertising outside the hall, but they may provide promotional considerations in return for advertising. For example, a company may provide a product giveaway that goes directly to players, in return for being mentioned in an advertisement.
If a third party sponsor is mentioned in an advertisement containing event-specific information, the licensee’s name must be featured more prominently than that of the third party sponsor.
Operators may offer advertising space within the hall to third party sponsors only in return for promotional considerations that go directly to players. Operators may not sell advertising space.
This section covers expenses that the licensee may incur during the conduct and management of bingo events. These expenses include:
Advertising and promotion costs are covered in Section 9.7.1.
The municipality or the Registrar may charge a licence fee for any Regular or Special Bingo. The municipality or the Registrar may charge a licensing fee as a flat rate or as a percentage of the prize board, as long as the total amount does not exceed the Registrar’s prescribed maximum lottery licensing fee. The licence fee for variable prize board events is calculated based on the value of the maximum licensed prizes.
Up to one (1) per cent of the gross Super Jackpot receipts, break open ticket receipts, Table Board Bingo receipts, Progressive Bingo game receipts, Loonie Progressive game receipts and up to one (1) percent of the gross pooled bingo receipts may be used to pay for bookkeeping and administrative costs, (including HST) associated with each type of lottery. The HCA must pay for these costs from the HCA’s share of the net proceeds. Only actual expenses may be charged. The one (1) per cent is a maximum allowable expense and must be supported by invoices. Funds to pay for administrative costs may not be pooled into a separate account.
The HCA cannot pay any of the one (1) per cent allowed for bookkeeping and administrative tasks to:
Operators and licensees may contract with transportation companies to bring customers to a bingo hall only under special circumstances and with the prior written approval of the licensing authority. The following policies apply to transportation to bingo halls:
The Operator or licensee may provide passengers with free coupons, contest entries or other in-hall giveaways under the following conditions:
A personal bingo verifier (PBV) is a hand-held device that individual bingo players may use to track and verify numbers as they are called by the bingo caller during the bingo game. Under no circumstances does a PBV replace the conventional method of playing bingo with bingo paper and dabbers; rather, it is meant to assist the player with playing their cards or paper.
The provisions for the use of the PBV are set out in the Regular and Special Bingo Licence Terms and Conditions. Pursuant to the terms and conditions, licensees may choose to offer the use of hand-held PBVs provided:
Other provisions:
An organization’s licensing privileges may be jeopardized if it makes the following types of ineligible payments:
This list is not exhaustive. The licensing authority may deem other types of payments and expenses ineligible as well.
A Hall Charities Association (HCA) is an association formed by the individual charitable organizations conducting Regular Bingo events at a bingo hall. All charitable organizations using bingo halls where four or more events are held within a seven-day period must form a HCA. (See “Chapter 10: Bingo—in Pooling Bingo Halls”, for further information.)
In bingo halls where three or less events are held within a seven-day period, the formation of an HCA is optional.
When setting up an HCA, the member organizations must adopt a constitution and bylaws outlining their administrative objectives and establishing criteria for:
The HCA has several important functions:
The HCA’s responsibilities are detailed in the terms and conditions of the licence. In general, an HCA:
The above tasks may be performed in consultation with the Operator of the bingo hall.
In the case of a loss at a bingo event, the licensee must pay the prizewinners first. The payment may be made from the float and the gross receipts of the event. If there is still not enough money to pay the prizes, the organization may pay the prizewinners by cheque from its lottery trust account.
The Operator of the bingo hall and the licensee must share the responsibility for a bingo loss. The licensee is responsible for 50 per cent of the loss and the Operator is responsible for the remaining 50 per cent.
When there is a loss at an event, the licensee cannot reimburse bona fide member expenses.
A licensed organization must open and maintain a separate lottery trust account, designated as a trust account by the branch of a recognized financial institution, in the Province of Ontario. The designated lottery trust account must be in Canadian funds. If the licensee (except for an HCA) conducts more than one type of lottery event, it may hold either one designated lottery trust account for all lottery proceeds or a separate designated lottery trust account for each type of lottery.
Licensees that are permitted to accept American currency must also maintain a trust account in American funds, as set out in “3.6.5. Lottery Trust Accounts for American Currency”.
If the licensee maintains only one lottery trust account, the licensee must keep a separate ledger for each type of lottery event and for each licence issued. The bookkeeping and accounting requirements for each type of lottery are covered in detail in the terms and conditions for each type of licence.
See also “3.6.1. Designated lottery trust accounts” for further information.
The terms and conditions of lottery licences require organizations to provide the licensing authority with a verified financial statement within 180 days of the organization’s year-end. The type of financial review required depends upon the licensee’s gross annual revenues from all sources.
Licensees that receive less than $250,000 in gross annual revenues must prepare financial statements in accordance with the standards set out in the CPA Canada Handbook.
Licensees that receive $250,000 or more in gross annual revenues must prepare financial statements in accordance with the standards set out in the CPA Canada Handbook and have them audited by a public accountant.
The licensing authority may require an audited financial statement to be prepared at the licensee’s expense at any time.
See “3.6.6. Financial statements for lottery trust accounts” for further information.
Eligible organizations conducting bingo events in towns that border the United States may accept American currency during the conduct of bingo events, which may include break open ticket sales.. Licensees that are permitted to accept American currency must maintain a separate trust account in American funds, as set out in Section 3.6.5., “Lottery Trust Accounts for American Currency.”
If the patron purchases bingo paper in American funds, the licensee must pay out any prizes won in American funds. If the paper is purchased in Canadian funds, the prizes must be paid out in Canadian funds. Charitable organizations may apply house rules that may or may not require patrons to buy all bingo paper, including specials, in the same currency. These rules must be clearly displayed.
Eligible organizations that accept American currency must keep separate Canadian and American lottery trust accounts that have been designated as trust accounts by the branch of a recognized financial institution in Ontario, and must deposit the funds into the corresponding account. Hall Charities Associations must maintain a separate American trust account for each type of licensed event.
The organizations must pay all lottery expenses and draw funds for approved eligible uses by cheque from the Canadian account. The American account may only be used to deposit the American currency collected during the event, with the exception of withdrawals for a cash float for the conduct of a bingo event. Expenses, donations or any other withdrawals cannot be made from this account unless the licensing authority grants permission. The maximum amount that may be accumulated in this account is the total value of the prize board.
When enough money (more than the licensed prize board) has accumulated in the American account, it must be transferred to the Canadian bingo lottery trust account.
The date of the transfer, the exchange rate, and any premium or loss (at buying rate), as well as any donations made from the Canadian account, must be recorded on the financial report form and in the financial ledgers.
The licensee may transfer funds from the American account to the Canadian account without the pre- approval of the licensing authority. The licensee must transfer funds if the licensing authority requires them to be transferred.
Electronic funds transfer (EFT) allows for the transfer of funds between accounts by electronic means. EFT may be used:
The provisions for licensees and HCAs that choose to implement EFT are detailed in the Financial Management and Administration of Non-Pooling Bingo Halls Terms and Conditions. In general:
The licensee and HCA must not use other forms of electronic banking such as:
EFTs must not be used to pay for certain expenses including:
Please refer to the Financial Management and Administration of Non-Pooling Bingo Halls Terms and Conditions for further information.