A world-class regulator that is innovative, proactive, and socially responsible.
To regulate in accordance with the principles of honesty and integrity, and in the public interest.
The AGCO commits to conducting business in a manner that will:
Alcohol, Cannabis and Gaming Regulation and Public Protection Act, 1996, Regulations (141/01; 469/18)
Cannabis Licence Act, 2018 (CLA), Regulation 468/18
Gaming Control Act, 1992 (GCA), Regulation (78/12)
Liquor Licence Act (LLA), Regulations (58/00; 718/90; 719/90; 720/90; 70/09; 783/94; 389/91)
Wine Content and Labelling Act, 2000, Regulation (659/00)
Liquor Control Act (LCA), Section 3(1)b, e, f, g and 3(2)a Ontario Regulation 232/16
Horse Racing Licence Act, 2015 (HRLA), Regulation 61/16
Order-in-Council 208/2024
With the evolving views of society and to better reflect the maturity of the industries it regulates, the AGCO continues to refine its role in the promotion of social responsibility in the alcohol, gaming, horse racing, and cannabis sectors.
A focus on responsible gambling is a key factor in the public’s confidence in the gaming industry. The changing views of the liquor industry place a greater emphasis on responsible use and enjoyment. Public interest in the wellbeing of racehorses spotlights our ongoing commitment to the integrity and safety of horse racing. With the legalization of cannabis, the AGCO works to ensure that the retail sale of cannabis in Ontario is carried out with honesty, integrity, and in the public interest.
Social responsibility is an integral part of the AGCO as an organization and as a regulator. In 2018, the AGCO began work to formalize its vision for Corporate Social Responsibility (CSR) to further embed it into the cultural fabric of the agency and to ensure CSR considerations are taken into account in regulatory and operational decisions. CSR encapsulates a range of initiatives at the AGCO that focus on supporting people, both internally and externally, reducing environmental impacts, and leading by example. In the end, CSR helps provide the AGCO and its employees a sense of purpose and motivation, and ultimately drives them to become Better, Faster, Smarter.
The AGCO places a priority on digital and enhanced communications to inform and engage with audiences, based on its Digital by Default approach. Over this past year, under the spotlight of significant interest in the regulation of recreational cannabis, the AGCO had a unique opportunity to reinforce its communications commitment of sustaining the agency’s reputation by expanding its website content, amplifying its social media presence, proactively engaging with media and taking a direct communication approach with licensees.
Overall traffic to the AGCO website increased by 19% during fiscal year 2019–2020 compared to the previous year, due in large part to the public attention surrounding the second allocation of cannabis retail stores (in Q2) as well as the opening of the cannabis retail market to the public (beginning in Q4). During these peak periods, website visits increased more than tenfold, increasing from an average of 2,000 to over 29,000 per day in August and 24,500 per day in March.
The AGGO has continued to increase its outreach on social media in response to sustained interest in cannabis regulation and licensing. Users directly engaged with the AGCO’s tweets over 16,700 times in 2019–2020 through liking, sharing, or replying. Peak periods were closely aligned with major milestones and announcements, such as the results of the second allocation lottery and the opening of the public market for cannabis retail licensing. The AGCO received over 300 mentions on Twitter in a single day after the announcement of the second allocation lottery results, compared to just 400 mentions during the entire 2016–2017 fiscal year. Social media posts during these peak periods commonly reached more than double the usual audience size.
The AGCO sent 31 direct emails to subscribers of its cannabis distribution list in both official languages. By the end of fiscal year 2019–2020 the list had grown to over 14,000 subscribers, an increase of approximately 3000 over the previous fiscal year. Messages initially focused on providing updates about the application status of those selected in the first expression of interest lottery but later provided important details about the second allocation lottery and open market licensing. Most of these emails continued to have open rates of over 50%, well above the government benchmark average open rate of 26.5%.
Working with media outlets to share information continued to be a priority over the year. The significant increase in media inquiries during August 2019 was due to the second allocation lottery.
TABLE 1 – Media Requests by Month
|
2018–2019 |
2019–2020 |
Percentage Change |
---|---|---|---|
April |
8 |
51 |
+537.5% |
May |
19 |
33 |
+73.6% |
June |
10 |
17 |
+70% |
July |
7 |
37 |
+428.5% |
August |
4 |
104 |
+2500% |
September |
8 |
37 |
+362.5% |
October |
11 |
28 |
+154.5% |
November |
12 |
16 |
+33.3% |
December |
24 |
21 |
-12.5% |
January |
115 |
29 |
-74.7% |
February |
52 |
33 |
-36.5% |
March |
96 |
29 |
-69.7% |
Total |
366 |
435 |
+18.8% |
The AGCO’s organizational structure is based on functional responsibilities and consists of six divisions, each led by a member of the Executive Committee that reports directly to the Chief Executive Officer and Registrar.
The Investigation and Enforcement Bureau (IEB) functions as an Ontario Provincial Police (OPP) Bureau assigned to the AGCO, and is headed by a Chief Superintendent of the OPP. The IEB is responsible for regulatory and criminal investigations, as well as sharing its expertise and information with external law enforcement and other regulatory and industry stakeholder agencies.
FIGURE 1 – Organizational Structure of the AGCO
Through its Licensing and Registration Branch, the Operations Division is responsible for reviewing and processing all application types including licences, permits, authorizations and registrations across all the lines of business regulated by the AGCO. The Branch also works with municipalities and First Nations overseeing the licensing of charitable lottery schemes.
The Division also includes Compliance Services (CS), which consists of the Audit and Financial Investigations Branch and the Regulatory Compliance Branch. These branches conduct regulatory compliance activities, including education, planning, and inspections, along with audits and financial investigations across all lines of business. Equipping frontline staff with the knowledge and skills to deliver services to all sectors, CS deploys regional, cross-functional teams who take a comprehensive, risk- and outcomes-based approach to regulatory compliance. Inspectors respond to compliance concerns when and where they occur, taking a multi-sector approach and maintaining a focus on supporting desired regulatory outcomes.
The Regulatory Compliance Branch also provides Racing Officials (Judges and Stewards), who supervise horse races conducted at Ontario’s licensed racetracks, as well as Veterinary Services, which oversee the health and welfare of horses during racing. Veterinary Services work with the Official Veterinarians, who are employed by the racetracks but supervised by the AGCO.
The Division’s Technical and Laboratory Services staff assess and approve electronic games, systems and equipment against Ontario Technical Standards and assess supplier and Ontario Lottery and Gaming Corporation (OLG) quality assurance and testing procedures.
The Regulatory Assurance Branch leads the development and implementation of tools, strategies, and frameworks that assess risk and drive the AGCO’s compliance-focused approach. The RAB also works with the Province’s cannabis retail store operators and the Ontario Cannabis Store to ensure the accurate tracking of all cannabis.
The Strategy and Policy Division coordinates and supports a variety of strategic functions and informs regulatory direction through evidence-based policy making. Through the use of leading practices, it helps to ensure that major projects stay on track and outcomes are aligned to strategic goals. The Division implements a change management framework for the agency and supports the AGCO’s strategic goal of being a rewarding workplace. This Division also provides leadership for the execution of a dedicated, strategic approach to stakeholder engagement and for the development of the AGCO’s Strategic and Corporate Plans.
The Corporate Services Division provides strategic advice and guidance and is responsible for providing key support services such as Human Resources (including Labour Relations and Collective Bargaining), Information Technology, Finance and Administration, Information Security, Internal Audit, and Enterprise Risk Management.
The Communications and Corporate Affairs Division provides strategic communications advice and services, manages media relations and the AGCO’s public reputation, and oversees the development of internal and external communication materials and publications. It builds understanding and acceptance of organizational objectives and policy priorities through regular communication with staff and stakeholders. It also serves as the primary liaison with government to support government initiatives and to manage issues.
The Division also includes the Service Strategy and Experience Branch, which is tasked with building upon and institutionalizing the objectives established by the agency’s Service Experience 2020 initiative. The Branch continues to focus on enhancing the AGCO’s service to its customers across all lines of business and at every agency touchpoint.
The Corporate Secretariat responsible for Board support resides within this Division and assists the Board of Directors in fulfilling its governance responsibilities. This includes ensuring that key corporate accountability measures are completed within government timelines and monitoring compliance with the Memorandum of Understanding (MOU) between government and the AGCO. A dedicated and segregated unit also provides administrative support to the Horse Racing Appeal Panel (HRAP or Panel).
The OPP Investigation and Enforcement Bureau (IEB) assigned to the AGCO employs approximately 160 OPP Officers, fully integrated within the AGCO. The OPP Superintendent (Director) and two Inspectors (Deputy Directors) report directly to the Chief Superintendent. The Bureau’s branches conduct investigations across all lines of business regulated by the AGCO. The Bureau also provides investigative expertise to and shares information with other law enforcement services and regulatory and industry stakeholder agencies to ensure integrity and public safety within these regulated industries.
The Legal Services Division provides a broad range of legal services. It reviews Notices of Proposal (NOPs), provides advice and opinions to AGCO staff on corporate issues (such as privacy and freedom of information requests), drafts legislation and contracts, and assists in policy development. Counsel represent the Registrar at hearings before the Licence Appeal Tribunal (LAT) and the HRAP and prepare appeals to the Divisional Court and the Court of Appeal.
FIGURE 2 – AGCO Licensees and Registrants (2019–2020)
Approximately 58,600 Special Occasion Permits were issued by the AGCO in 2019–2020.
The AGCO is guided by a Strategic Plan that positions the agency to be an effective and modern regulator through an increasingly complex operating environment. Serving as a compass, the plan helps the AGCO to strategically navigate the challenges and opportunities that exist within the liquor, gaming, horse racing, and cannabis retail sectors.
The Strategic Plan focuses on three strategic goals: Modern Regulator, Service Excellence, and People First. Characterized by a set of key commitments that drive AGCO’s culture and inform decision-making, these goals align with, and support the achievement of, government objectives to:
Strategic Plan
Vision: A world class regulator that is innovative, proactive, and socially responsive.
Mandate: To regulate in accordance with the principles of honesty, integrity, and in the public interest.
Our Strategic Goals | Our Key Commitments |
---|---|
Modern Regulator |
|
Service Excellence |
|
People First |
|
During 2019–2020, the AGCO made significant progress towards achieving its strategic goals, with all divisions contributing to efforts to keep the agency moving forward, as a Modern Regulator, providing Service Excellence to all stakeholders, and striving to be an organization that puts People First. Here are some of the highlights.