Alcohol and Gaming Commission of Ontario
90 Sheppard Ave E., Suite 200
Toronto, ON, M2N 0A4
(416) 326-8700
customer.service@agco.ca
The AGCO is Ontario’s regulator for the alcohol, cannabis, horse racing, and lottery and gaming sectors, including the recently expanded provincial internet gaming (igaming) market.
The AGCO strives to be at the forefront of modern industry regulation, while maintaining high regulatory standards and our steadfast commitment to protect the public interest for the sectors that we regulate.
The AGCO is required under the Agencies and Appointments Directive to annually provide a multi-year Business Plan to the Attorney General. This Business Plan sets out AGCO’s core strategy for the next three fiscal years, including key initiatives for the upcoming year that will be undertaken in support of this strategy.
The AGCO’s Strategic Plan sets out the following strategic goals: Modern Regulator, Service Excellence, and People First. These three goals support the achievement of the AGCO’s mandate and key government objectives for enhanced accountability and efficiency in delivering public services; evidence-based decision making and policy development, reducing administrative burden on businesses; and increasing consumer choice.
As the AGCO enters the fourth year of its five-year Strategic Plan, the organization remains focused on its strategic goals in order to meet our regulatory mandate within Ontario’s alcohol, cannabis, horse racing and lottery and gaming sectors.
For 2023-24, the AGCO’s annual Corporate Plan will:
2023-24 will also see the AGCO advance its work related to diversity and inclusion, digital delivery, cannabis retailing and supporting a safer, competitive, and well-regulated igaming market for the people of Ontario, which launched on April 4, 2022.
The AGCO will continue to apply its risk-based, outcomes-based, and compliance-focused approach to regulation. This provides greater flexibility for regulated entities in terms of how they achieve regulatory compliance and enables the AGCO to more effectively manage risks while prioritizing resources to ensure its approach to regulation is fair and responsive to sector needs while protecting the public interest.
The AGCO is an arm’s length regulatory agency of the provincial government, reporting to the Ministry of the Attorney General (MAG). It was established on February 23, 1998, under the Alcohol, Cannabis and Gaming Regulation and Public Protection Act, 1996. The AGCO continues as a corporation under a new corporate governance statute, the Alcohol and Gaming Commission of Ontario Act, 2019.
The AGCO is responsible for the administration of:
Over the last decade the AGCO’s mandate has evolved to support the growth of the alcohol, and lottery and gaming sectors, in addition to assuming responsibility for Ontario’s horse racing sector, and the new legal recreational cannabis retail sector.
iGaming Ontario is a subsidiary of the AGCO. Ontario Regulation 517/21 under the Alcohol and Gaming Commission of Ontario Act, 2019, sets out that relationship and also provides for appointments to the iGaming Ontario Board. There is the ability to cross-appoint AGCO Board members to the iGaming Ontario Board of Directors with certain limitations which are set out in regulation. The AGCO remains an independent agency responsible for the regulation of gaming activities in the province, including igaming, to ensure it is conducted with honesty, integrity, and in the public interest. The Registrar’s role is independent of iGaming Ontario’s role in the conduct and management of igaming.
In addition to statutory and structural measures to mitigate real and perceived conflicts of interest, the AGCO Board has approved a Conflict of Interest (COI) policy for all AGCO employees, the Registrar and CEO, and AGCO Board Members. iGaming Ontario is also required by regulation to develop and maintain a separate COI policy for its directors, officers and employees.
The AGCO’s Strategic Plan articulates the vision, goals, and key commitments the agency has made to fulfill its regulatory mandate and to support the achievement of the priorities outlined by the Ontario Government, in particular MAG.
The AGCO is committed to fulfilling its mandate as set out in its 2022-23 mandate letter from the Attorney General. The AGCO has developed this Business Plan to align with the expectations in its mandate letter and the AGCO Board of Directors priorities.
The AGCO promotes compliance with relevant legislation, regulations, and Registrar’s Standards to protect the public interest in alignment with government and ministry priorities. The following core activities enable the AGCO to fulfill its mandate effectively.
The charts below outline some of the AGCO’s licensing and registration activities, including the number of active licences and registrations in the fiscal year (FY) 2021-2022 and the number of special occasion permits issued during that time.
Total Licensees and Registrants | 75,800 | |
---|---|---|
Gaming & Lottery Registrants | 34% | 25,828 |
Horse Racing Licensees | 34% | 12,106 |
Cannabis | 7% | 5,485 |
Alcohol Industry/Licensees (Special Occasion Permits excluded) |
43% | 32,381 |
The AGCO licenses and regulates establishments that sell, serve or deliver liquor. In addition to establishments, the AGCO also licenses and regulates alcohol manufacturers, including by-the-glass, retail store, delivery, and temporary extension endorsements. The AGCO also administers the Special Occasion Permit (SOP) program, allowing for the sale and service of liquor at special occasions. In terms of compliance activities, the AGCO inspects, monitors, and educates licensed establishments to ensure compliance with the Liquor Licence and Control Act, 2019 and regulations.
Special Occasion Permits Issued | 16,688 |
---|---|
Private Event | 15,106 |
Auction Event | 49 |
Industry Promotional Event | 126 |
Tailgate Event | 4 |
Public Event | 1,403 |
The AGCO licenses Cannabis Retail Store Operators and Managers, authorizes Cannabis Retail Stores, approves Cannabis retail employee training programs, and regulates the sale of recreational cannabis through privately run stores. Cannabis compliance activities include monitoring, inspections, audits, and providing education to authorized cannabis retail stores to ensure compliance with the Cannabis Licence Act, 2018, its regulation, and the Registrar’s Standards for Cannabis Retail Stores.
The AGCO regulates the conduct of horse racing at Ontario’s licensed racetracks through the Rules of Racing for Thoroughbred, Standardbred, and Quarter Horse breeds, exercising authority for the overall governance of horse racing in Ontario. The AGCO also licenses and regulates individuals and businesses involved in the horse racing industry, including processing applications from racing participants and for racetracks and teletheatre locations and conducting due diligence reviews and investigations of applicants. Lastly, the agency promotes safety and consistency for horse racing participants and equine athletes.
The AGCO ensures compliance with the Rules of Racing by having Race Officials present to officiate races and investigating alleged rule infractions. The AGCO supports the health and welfare of horses and horse racing participants by conducting out-of-competition drug testing and inspections to ensure appropriate use of therapeutic drugs. The AGCO also collaborates with the Canadian Pari-Mutuel Agency (CPMA) who oversees the post-race equine drug testing program to prevent the misuse of equine drugs. The AGCO conducts inspections and/or investigations of positive tests, and subsequently holds reviews in order to determine penalties as per the Rules of Racing.
The Horse Racing Appeal Panel, an independent adjudicative tribunal, the members of which are appointed by the AGCO Board, hears appeals of rulings made by Judges, Stewards, and Racing Officials under the Rules of Racing.
Licensing and Registration activities for lottery, gaming, and internet gaming sectors include registering operators, suppliers, retailers/sellers, and gaming assistants. In partnership with licensing authorities of municipal and First Nations with an OIC, the AGCO administers the regulatory framework governing the issuance of charitable lottery licences (e.g., bingo, raffle, and break open ticket events). The AGCO also approves rules of play or changes to rules of play for games of chance conducted and managed by the OLG and licenses games of chance at fairs and exhibitions. In addition, the AGCO works to ensure excluded persons (i.e., youth and self-excluded individuals) do not access gaming premises in Ontario pursuant to the Gaming Control Act, 1992.
Compliance activities for the lottery and gaming sector include ongoing regulatory assurance activities, including inspecting, monitoring and conducting regular audits of casinos, internet gaming, charitable gaming events/facilities, and retail locations where OLG lottery products are sold for compliance with the Gaming Control Act, 1992 and its regulation, the Registrar’s Standards, and licence/registration requirements established by the Registrar. The AGCO ensures the safe, responsible and lawful operation of the expanded igaming market consistent with the Gaming Control Act, 1992. The agency also arbitrates lottery disputes.
The AGCO also tests, approves, and monitors slot machines and gaming and lottery management systems.
In terms of internet gaming, the AGCO:
The AGCO proactively provides education to all sectors and those who are regulated to increase their understanding of regulatory obligations and improve overall compliance. The chart below outlines the number of targeted compliance-focussed educational activities conducted by the AGCO during the 2021-22 fiscal year.
Education Activites | 1,605 |
---|---|
Liquor—Eligibility Review | 617 |
Liquor—Risk Based Licensing | 7 |
Liquor—Education | 287 |
Cannabis Licensing |
688 |
Horse Racing | 6 |
In addition to targeted educational activities, the AGCO regularly attends industry events and conferences throughout the year. Attendance at these events allows the AGCO to provide in-person education and support to stakeholders via panel presentations, keynote speakers and trade show booths. Representatives from across the organization, including individuals from the AGCO’s licensing and registration, policy and compliance teams, attend these events together to offer holistic, direct and timely education. As the industries the AGCO regulates continue to rebuild after the COVID-19 pandemic, support and education from the AGCO plays an integral role in their recovery and successful compliance with the law.
The industries regulated by the AGCO are dynamic, in that they are responding to changing consumer preferences, but also impacted by the COVID-19 pandemic. This is particularly true for Ontario’s hospitality sectors. The AGCO has and will continue to support businesses across each regulated sector, including ongoing modernization initiatives and the reduction of unnecessary regulatory burden – while continuing to regulate in the public interest.
Since the launch of Ontario’s private recreational cannabis retail model in 2019, the AGCO has seen the growth of a robust open market for retail sales and understands the competitive pressures that operators and prospective operators are under. We will continue to work with partners to explore opportunities to support cannabis retailers – while continuing to regulate in the public interest.
The AGCO and its subsidiary, iGaming Ontario, launched Ontario’s newly competitive igaming market in 2022-23. We will continue to monitor and address considerations from public, consumers and operators in this sector as it continues to mature in 2023-24, including size of the market, advertising and promotions including promotional partnerships and other matters.
As part of its commitment to modernize the rules for the retail sale and consumption of liquor in Ontario, the provincial government introduced the new regulatory framework for liquor in November 2021. In addition, the government remains committed to its plan to continue expanding liquor sales to more retail locations. The AGCO will continue to work with government as more details become available.
The AGCO has experienced significant growth in scope since 2017, having assumed responsibility for a new competitive igaming market, recreational cannabis retail, and the horse racing industry, in addition to ongoing alcohol modernization. As a result, and based on recommendations from the Office of the Auditor General, the AGCO will increase its focus on strengthening its financial framework over the next three years as well as finding opportunities for continuous improvement business optimization measures and digital tools.
The AGCO, like all organizations, faces external and internal factors that carry several risks and uncertainties which, if left unaddressed, could adversely affect the achievement of the AGCO’s strategic goals. The AGCO leverages risk management methodologies through the continued use and enhancement of an ERM Framework to monitor and mitigate these environmental risk factors. The ERM Framework assists the organization in identifying areas of risk in a systematic, disciplined, and integrated approach.
Key opportunities addressing key risks identified under this framework include:
As mentioned above, ERM is a continuous, proactive, and systematic process to understand, manage and communicate risk from an organization-wide perspective and assists management in making strategic decisions that contribute to the achievement of the AGCO’s corporate objectives. An annual risk workshop is held with the senior management team to identify, assess, and decide on prioritization and mitigation activities for the AGCO’s top risks.
The results of the risk assessment activities are a key input in developing the AGCO’s Audit Plan, which prioritizes areas considered high risk and provides coverage of risk management, control, and governance processes. They also play a core role in developing the AGCO’s Corporate Plan.
The AGCO has identified enterprise-wide risks that could impact the agency’s ability to deliver on its regulatory responsibilities. The AGCO will continue to monitor risks and implement risk mitigation strategies to ensure the AGCO is able to fulfill its mandate.
The AGCO continues to monitor and address the evolution in public and consumer attitudes towards the sectors we regulate and will continue to stay informed on issues related to unregulated areas. These industry trends include changing consumer choices, increasing customer service expectations, and calls for more stringent protections on information. These trends are linked to global currents of rapidly advancing technological development, fully integrated use of data and analytics, and an increasingly digital first world. As a modern and collaborative agency, the AGCO will work with government partners, municipalities, law enforcement, and its stakeholders to address new challenges that may arise in the future.
Over the past three years, the AGCO responded to demand from the sectors it regulates and requests from the Ontario Government to adapt its regulatory requirements to help protect public health while supporting the continued economic viability of the liquor, gaming, horse racing, and retail cannabis sectors. The AGCO demonstrated a flexible regulatory approach and the ability to move swiftly to protect regulated sectors. The AGCO has learned from these strategies and will continue to draw on this learning as Ontario moves forward economic recovery. In the coming years, the AGCO will continue to work closely with the government to provide ongoing supports for the sectors we regulate.
More than two-thirds of AGCO’s budget comes from recoveries collected from regulated industries. Due to the COVID-19 pandemic, many of the regulated sectors were closed or greatly reduced in their offerings, making it untenable for the AGCO to recover costs. As a result, the AGCO is facing economic challenges in recovering its costs, resulting in a budget shortfall. The AGCO and the Ministry of the Attorney General continue to manage its budget in a fiscally responsible manner.
In the coming months and years, the AGCO will continue to assess cost-recovery and will work closely with the Ontario Government to support economic recovery while fulfilling its regulatory mandate.
Marketplace evolution and initiatives such as the provincial establishment of a competitive online market for igaming in Ontario and the need to create a regulatory frame for single event sports betting have expanded the AGCO’s regulatory authority. The AGCO receives its annual spending authority from the Ministry’s printed estimates, as approved by the Ontario Legislature. The AGCO is funded from a combination of revenue from the Consolidated Revenue Fund and recoveries. As a result, the AGCO works with government in order to request resources as it faces the challenge of managing an expanding mandate. Public expectations and the AGCO’s visibility continue to rise along with that expanded mandate. These challenges underline the importance of focusing regulatory attention on higher-risk areas so that the AGCO is better equipped to navigate a changing environment.
To help manage the operational and financial pressures related to this expanded mandate, the AGCO continues to implement its long-term direction through its Strategic Plan.
The AGCO’s Strategic Plan outlines the vision and strategic goals for the organization. The AGCO’s vision of being a world-class regulator that is innovative, proactive, inclusive, and socially responsible will be achieved through its three strategic goals – Modern Regulator, Service Excellence, and People First. Each strategic goal is associated with several key commitments, as outlined below.
Our Strategic Goals | Modern Regulator | Service Excellence | People First |
---|---|---|---|
Our Key Commitments |
|
|
|
The AGCO five-year Strategic Plan was introduced in 2019 and a new Strategic Plan will be implemented in 2024. Last year, AGCO management reviewed the organizational key commitments to help guide our work through the conclusion of the current five-year Strategic Plan.
Within the Strategic Plan framework the AGCO’s annual Corporate Plan captures the AGCO’s major initiatives and supports its expanded mandate by ensuring that initiatives are prioritized based on alignment with its mandate and resource capacity. The annual Corporate Plan also addresses the government’s priorities, including those identified in the Attorney General’s mandate letter. The AGCO’s focus for the coming years is continuous improvement with a digital lens, business optimization, and strengthening its financial framework. The Corporate Plan is reviewed by the AGCO’s leadership team on an annual basis to ensure priorities remain accurate and resourced effectively.
The AGCO anticipates that the 2023-24 Corporate Plan will incorporate the following priorities. The AGCO continues to develop its final Corporate Plan for Board approval in March 2023.
Supporting businesses through ongoing modernization initiatives remain a focus for the AGCO.
Gaming Modernization will leverage models that were implemented as part of Ontario’s new igaming regulatory framework to develop an improved regulatory framework for casino gaming. Gaming Modernization will also help to responsibly oversee and facilitate the OLG’s introduction of self-serve lottery terminals across the province.
Other work underway to support our regulated businesses include a joint project with the Ontario Cannabis Store to allow of the automation and standardization of monthly regulatory reporting, eliminating the need for retailers to manually submit monthly Excel-based reports, and greater sophistication in data and analytics in order to make more effective decisions to target regulatory inspections and audits.
The AGCO will continue to support the regulatory model for igaming through the registration process for operators and suppliers interested in participating in Ontario’s regulated igaming market. In addition, the AGCO will monitor and enforce compliance within the new open competitive igaming market, ensuring player protection, reinforcing responsible gaming measures, and supporting appropriate controls to minimize illegal activity and money laundering.
Liquor Modernization remains a key priority. The AGCO will continue to work closely with government in support of continued modernization efforts to support the liquor industry. In addition, the AGCO’s focus will remain on facilitating better monitoring and compliance in the sector. The AGCO will continue to adopt industry best practices to enhance social responsibility measures and protect the public interest.
The regulations required to modernize the new liquor framework under the Liquor Licence and Control Act, 2019 (LLCA) came into effect in Fall 2021. The LLCA enables the AGCO to modernize the way it oversees the sale, service and delivery of liquor and allows for a more flexible regulatory approach.
The Registrar’s Interim Standards and Requirements for Liquor (Interim Standards) came into effect under the LLCA and primarily maintain and consolidate many of the previous requirements. Over the coming years, the AGCO will build on this work to develop a comprehensive outcomes-based regulatory model, consistent with our overall strategic approach for other regulated sectors.
Building on previous years’ work in response to the Auditor General’s 2020 Value for Money Report, the AGCO is undertaking a Financial Framework Review with MAG in order to respond to the government’s commitment to program sustainability. This will include consideration of matters including licensing fees and regulatory recovery approaches across our four sectors through a cost recovery lens. In response to the 2020 Value for Money Audit Report, the AGCO submitted the follow-up update requested by the Auditor General in 2022. The AGCO has implemented improvements to compliance and inspections activities, regulatory processes and public transparency. The two-year follow-up report from the Auditor General was released in December 2022. The AGCO is reviewing the two-year follow-up report and continue to implement the agency-wide action plan. The AGCO will continue to provide updates for the remaining recommendations for the Auditor General’s continuous follow-up in 2023. The AGCO will also continue reporting, including financial, to the relevant oversight bodies.
The AGCO provided a submission to the expert panel reviewing the federal Cannabis Act on matters including red tape with respect to bifurcated requirements for the advertising, promotion, and display of cannabis, which has created confusion among licensees and challenges for the AGCO. We will continue to engage with provincial partners including the Ontario Cannabis Store to respond to the evolving nature of Ontario’s cannabis market.
For the fiscal year 2023-2024, the AGCO will continue to focus on embedding Diversity, Inclusion, and Accessibility (DI&A) in all aspects of its work. To help achieve our DI&A vision of building a culture of inclusion as an employer, and as a service provider, we continue to implement our multiyear DI&A strategy, which includes recommendations from an external vendor (KPMG), following their review and assessment of our organization.
The strategy builds on our DI&A goals of having a workforce reflective of Ontario’s demographic diversity, building an inclusive workplace culture free of discrimination and harassment, and delivering services in an accessible, culturally aware, relevant, and responsive way. Some of the work we have already implemented includes:
Our future work includes a continuation of integrating DI&A programs and measurable actions, facilitating the AGCO’s progression in the DI&A maturity continuum, and making meaningful partnerships with employee groups that enhance recruitment outreach, which is reflective of Ontario’s diversity.
The AGCO anticipates that out-year annual Corporate Plans will incorporate the following priorities:
The AGCO’s annual corporate planning process aligns the agency’s major initiatives to the three strategic goals across all levels of the organization. This planning process tracks and reports on the progress of ongoing initiatives annually while also informing the consideration of new initiatives.
The AGCO’s Corporate Plan captures direction from the Minister’s mandate letter, major initiatives from across the organization, including key commitments and deliverables. The status of Corporate Plan initiatives are updated quarterly and regularly reported to the AGCO Board.
The key Human Resources priorities and initiatives supporting the AGCO’s People First Strategic goal are:
The AGCO’s compensation strategy, including employee benefits, is targeted to the market median of the Broader Public Sector market (comparator group). The AGCO is required to seek Treasury Board/Management Board of Cabinet approval for any changes to its compensation via an Order in Council (OIC) which sets out the job categories and salary ranges for all employees of the AGCO.
The AGCO is compliant with the Broader Public Sector Executive Compensation Framework. The information about the process and its outcomes is posted on the AGCO website. The AGCO provides a comprehensive benefits package including the following:
The bargaining unit for the AGCO is OPSEU Local 565, which represents 74% of the AGCO’s workforce.
Management | Union | Non-Union | TOTAL | |
---|---|---|---|---|
AGCO | ||||
Permanent | 102 | 363 | 35 | 500 |
Part-Time Permanent | 0 | 9 | 0 | 9 |
Contract | 2 | 39 | 6 | 47 |
Temporary | 0 | 0 | 0 | 0 |
Seconded from other Ministries | 0 | 0 | 1 | 1 |
AGCO Total | 104 | 411 | 42 | 557 |
Ontario Provincial Police | 128 | |||
Board of Directors | 7 | |||
HRAP Members | 7 | |||
As of September 30, 2022 |
The AGCO relies on digital platforms to deliver accessible, reliable, secure, and customer-centric services to Ontarians. In line with the Government of Ontario’s Digital Service focus and commitment towards new digital practices and technologies to deliver simpler, faster better services to Ontarians the AGCO in 2022-23 has prioritized the development of its own Digital Strategy to guide and prioritize the agency’s digitalization efforts. This Digital Strategy will be tightly integrated into the agency’s operations and long-term planning efforts focused on how it can strengthen the agency’s priority of being a Modern Regulator, ensuring a deep understanding of its stakeholders through a focus on Service Excellence and fostering a People First culture that develops and empowers a dynamic workforce.
The planning and implementation of a Digital Strategy requires a multi-year effort and investment that will ultimately set agency-wide digital priorities and define key initiatives to be executed. As the digital strategy and creation of a three-year digital roadmap takes shape efforts continue within I&IT to set foundational technology and operational building block capabilities in the following areas that will accelerate the AGCO digital journey.
Along with a digitally ready workforce who possesses the required skillsets, data literacy and aptitude for the use of technology in this new digital reality, the combination of strategic planning and focused/prioritized execution will serve as the catalyst for the agency to adapt and flourish in a new digital reality.
The AGCO remains committed to partnering and engaging across all the sectors it regulates to understand stakeholder perspectives, identify opportunities to be more effective and efficient, and collaborate with other organizations to improve regulatory outcomes.
The AGCO continues to use its enhanced engagement toolkit to connect with its diverse stakeholder network within Ontario, as well as nationally and internationally, to seek feedback on the issues they care about. One of these tools is a digital stakeholder engagement portal which provides the agency with access to innovative and accessible approaches to engage with its stakeholders and Ontarians. The engagement portal continues to allow the AGCO to undertake comprehensive consultations and engagements virtually. Incorporating digital tools and programs will be a focus moving forward as this approach advances the AGCO’s key commitments to promote a digital-first mindset, be customer-centred and responsive, and support innovation and consumer choice.
The AGCO will continue to organize and execute stakeholder engagement activities across all the sectors it regulates, as well as actively seek out and participate in stakeholder and industry events to better understand the trends and risks within these sectors, and to improve regulatory outcomes. The AGCO continues to closely monitor Ontario’s internet gaming (igaming) market, and as needed will engage the sector to address potential risk that may results in amendments to the Registrar’s Standards. In the liquor sector, the AGCO is committed to supporting licence and permit holders and industry stakeholders during the transition to the new liquor framework under the Liquor Licence and Control Act, 2019. The AGCO will begin working to develop the Registrar’s Standards for Liquor that will build the outcomes-based regulatory model enabled by the LLCA. Development of the permanent standards will occur over the next two to three years and will include engagement with the industry.
The AGCO remains committed to building and maintaining partnerships with law enforcement agencies across Ontario, whether through regular contact with members of the Ontario Provincial Police Bureau assigned to the AGCO, through specialized educational seminars and materials on enforcement activities for front-line police officers, or information sharing. With respect to information sharing, the AGCO has continued to engage with regional and municipal police services on the Last Drink Program.
Nationally, the AGCO is a member organization of the Association of Liquor Licensing Authorities of Canada and the Canadian Association of Gaming Regulatory Agencies and regularly engages with provincial and international colleagues in the cannabis regulation sphere. Internationally, the AGCO continues to be a well-respected member organization of both the International Association of Gaming Regulators and the North American Gaming Regulators Association. In the horse racing sector, the AGCO is a member of the Association of Racing Commissioners International, the umbrella organization of the official governing and rule-making bodies for professional horse racing, which sets international standards for racing regulation.
The AGCO will continue to leverage existing relationships and to proactively establish new ones with other regulators and organizations in order to promote collaboration, information sharing and enhance due diligence processes. This includes leveraging and strengthening existing memoranda of understanding, as well as establishing new agreements.
The AGCO will remain strategic in maintaining, engaging and developing relationships and partnerships with third parties within Ontario, as well as nationally and internationally, given the global elements of these regulated sectors.
The AGCO’s corporate communications function provides a range of services and products that help the agency deliver on its strategic objectives in a way that cultivates relationships of trust, understanding and support with its internal and external stakeholders.
The AGCO’s “Digital by Default” communications approach places a priority on digital communications to inform and engage with the public, its customers, and employees. It does so by leveraging digital channels and taking advantage of the benefits of rich media to support the agency’s overall modern regulatory approach.
Communication activities that will be a focus next fiscal year include media relations, digital communications for internal and external B2B and B2C stakeholders, website redesign and channel content development, as well as communications planning and support for agency initiatives, and stakeholder engagement activities. These services help the AGCO provide stakeholders with the information that matters to them at the right time and in the right place while acting in the public interest.
The agency continuously monitors its communications strategies and products for usability, engagement, and in response to changing government priorities. The AGCO continues to refine its communication approaches and has developed rapid response strategies to quickly support government announcements and distribute important information in a timely manner.
Working collaboratively with policy, legal, operations, and compliance services, the corporate communications team has established processes to allow timely agency communications in response to emerging issues. This can include drafting news releases, information bulletins, direct emails to licensees and registrants, as well as fact sheets for AGCO’s front line Inspectors and Contact Centre agents. These processes include the development of French-language materials for all public-facing communications products.
AGCO’s website, agco.ca, remains a primary information and communication channel for the agency and its stakeholders. This site is also the gateway to iAGCO, the agency’s online service delivery portal, and offers live webchat support with Customer Service Representatives. The website is compatible with tablets and mobile devices for ease of use. The agco.ca site provides information for all lines of business and is updated regularly to reflect new programs and changes in regulatory and government policy. The website also hosts educational videos to help clarify important processes and changes.
The AGCO generates analytic reports that measure a number of key website performance indicators. These reports help gauge how well the site is contributing to business objectives related to education, awareness, and compliance. The AGCO also captures direct user feedback to better understand how easily they can find the information they came for. All of this is with the goal of continually improving and expanding the site to meet the needs of the AGCO’s customers and stakeholders.
A Website Redevelopment Project will be undertaken as the current platform the site was built on reaches end of life in 2023. The AGCO will use this opportunity to improve site usability, content and architecture to address issues, improve user experience, and support the agency’s Service Excellence objectives.
The AGCO also maintains an engagement website, connectagco.ca. The site allows interested stakeholders to follow and participate in engagement opportunities to provide input on AGCO projects, policies, and initiatives.
The AGCO continues to evolve its approach to social media and community engagement. It continuously explores opportunities to expand its social media presence in a meaningful and manageable way. The number of followers to the AGCO’s social media channels continues to grow. Every day, the AGCO publishes information about new applications for liquor licences and for cannabis retail stores with links to the process for the public to share their views or concerns.
To align with the Ontario Public Service’s digital objectives, the AGCO continues to pursue a digital first strategy and is implementing relevant tools to promote an improved digital footprint. New Social Media Guidelines will be developed in 2023.
With the introduction of Ontario’s new igaming market, licensing of retail cannabis stores, the modernization of liquor, and changes to horse racing regulation, the number of AGCO media inquiries continues to rise. The AGCO is now receiving over 400 media inquiries each year, including those from newspapers, radio, magazines, web-based news blogs and television. The agency strives to respond to these requests in a timely and transparent way. To support a consistent and strategic approach, a new Media Relations Policy will be developed in 2023.
The AGCO’s Accessibility Plan and Policies are developed in accordance with the Integrated Accessibility Standards Regulation (IASR) under the Accessibility for Ontarians with Disabilities Act, 2005. The Accessibility Plan and Policies outline the AGCO’s commitment and strategy to prevent and remove barriers and improve opportunities for internal stakeholders and the public with disabilities and address the current and future requirements of the Accessibility for Ontarians with Disabilities Act, 2005. In the following year, the AGCO will conduct an annual review of our accessibility policies as part of a broader commitment to diversity, inclusion, and accessibility going forward. Ongoing compliance with the Accessibility for Ontarians with Disabilities Act, 2005 and IASR is a corporate priority for the AGCO. The AGCO is committed to making all of its communications and publications accessible and continuing to meet the Web Content Accessibility Guidelines.
The AGCO is always looking to consult with people living with disabilities to understand where there may be opportunities for continuous improvement. These consultations will continue to assist the AGCO in better understanding the barriers that persons with disabilities may experience when accessing services provided by the AGCO. This information will also inform mitigation strategies as part of the ongoing review and development of the AGCO’s Accessibility Plan and Policies.
All AGCO employees are trained on the requirements of Ontario’s accessibility laws, including the IASR and the Ontario Human Rights Code as it pertains to persons with disabilities. This accessibility training has been built into the employee orientation process to ensure that all new AGCO employees, as well as the Board of Directors and Horse Racing Appeal Panel members, have a good and appropriate understanding of accessibility and will continue to perform their duties and provide services to the AGCO’s diverse range of stakeholders.
The AGCO receives its annual spending authority from the Ministry’s printed estimates, as approved by the Ontario Legislature. The AGCO is funded from a combination of revenue from the Consolidated Revenue Fund (CRF) and recoveries.
Expense Category |
2022-23 Budget* |
2022-23 Forecast* |
Variance |
2023-24 Budget |
2024-25 Budget |
2025-26 Budget |
---|---|---|---|---|---|---|
Operating |
||||||
Salaries and Wages (S&W) |
76,016.70 |
71,212.25 |
4,804.45 |
75,946.00 |
75,837.40 |
75,837.40 |
Benefits |
15,467.50 |
15,219.44 |
248.06 |
15,761.30 |
16,143.70 |
16,143.70 |
Other Direct Operating Expenses |
||||||
Transportation and Communications (T&C) |
3,347.60
|
1,387.76
|
1,959.84
|
3,345.80
|
3,340.60
|
3,340.60
|
Services
|
22,062.00
|
18,982.33
|
3,079.67
|
13,268.80
|
13,261.50
|
13,261.50
|
Supplies and Equipment (S&E) |
2,069.60
|
1,145.42
|
924.18
|
2,067.90
|
2,062.60
|
2,062.60
|
Transfer Payment |
1.00 |
0.00 |
1.00 |
0.00 |
0.00 |
0.00 |
TOTAL Gross Expenditure |
118,964.40
|
107,947.19
|
11,017.21 |
110,389.80
|
110,645.80
|
110,645.80
|
Less: Recoveries |
79,094.70
|
49,670.54
|
29,424.16 |
71,123.20
|
71,574.30
|
71,574.30
|
Base Budget from Government |
39,869.70
|
58,276.65
|
(18,406.95) |
39,266.60
|
39,071.50
|
39,071.50
|
Capital |
3,774.10 |
1,688.10 |
2,086.00 |
471.20 |
489.60 |
1,234.70 |
Revenue** |
38,365.70 |
36,967.77 |
1,397.93 |
67,431.02*** |
40,284.33 |
40,284.33 |
* 2022-23 Budget and Forecast (as of Q2 2022-23) do not include expenditures paid on behalf of iGaming Ontario (iGO). Forecasted iGO direct costs incurred by the AGCO on behalf of iGO are $8.5M.
** This represents fee revenue that goes into the government’s Consolidated Revenue Fund (CRF).
*** The increase in revenue in the 2023-24 Budget is due to the adoption of a new Public Sector Accounting Standards (PSAS) accounting standard, PS3400 – Revenue recognition. There may be changes in timing of revenue recognition depending on the nature of the revenue.
Measuring performance enables the AGCO to improve program effectiveness by setting targets, assessing data, and evaluating results. Through continuous evaluation and feedback, the AGCO continues to position itself to deliver on goals and objectives from AGCO’s Strategic Plan.
Results for 2021-22 below highlight successes in each of the three strategic goals of Modern Regulator, Service Excellence, and People First. These successes were facilitated by important projects and initiatives undertaken at the AGCO, which include:
Performance measurement at the AGCO continues to evolve evidence-based evaluation practices to help internal and external stakeholders better understand progress with the agency’s strategic goals and mandate, as articulated in the executive summary. Activities scheduled for completion in 2022-23 include regulatory and business performance plans, which are risk-based, outcomes-focused and include performance targets, and establishment of a framework outlining performance monitoring and improvement planning cycles. These activities will support an evolution from performance measurement to performance management over the course of this three-year business planning cycle.
AGCO provides user-based services and information through multiple windows and service channels anytime and anywhere.
A service-centered design that optimizes the service experience, engages customers proactively and identifies opportunities for improvements.
Ensuring value per transaction (internal and external) with a focus on streamlining process and reducing regulatory burden.
The level of engagement and enablement is directly correlated with higher productivity, increased motivation and job satisfaction.
The cultivation of a workforce that is reflective of Ontario’s diversity, an inclusive culture free of discrimination and harassment and service delivery that is accessible, culturally aware, relevant and responsive.
1 All 2022 data is based on applications
2 Includes new, renewal and amendment applications completed on the iAGCO portal.
3 These numbers were affected by COVID-19. When looking at Q1: 84.3%; between March and September 30th, the number dropped to 51.8%.
4 Percentage of calls that were resolved to full customer satisfaction at the first point of contact by the contact centre.