As a public agency, the AGCO is not only committed to ensuring the liquor, gaming and horse racing industries we regulate are conducted with honesty, integrity and in the public interest, but also that we effectively address any concerns from members of the public or our stakeholders regarding AGCO policies, employee conduct and/or service levels. The AGCO has developed a process for dealing with complaints in order to meet these commitments and ensure transparency in our operations.

When the AGCO receives a complaint about one of its policies, the level of service provided by the AGCO, the conduct of someone we regulate, or the conduct of AGCO staff or a Board Member, the Commission wants to make sure that your complaint is responded to in a timely manner and that every effort is made to resolve it.

How to Submit Feedback or a Complaint

Generally, feedback and complaints about the conduct of a licensee or registrant or AGCO service can be forwarded in writing to AGCO Customer Service at or to:

Alcohol and Gaming Commission of Ontario
90 Sheppard Avenue East, Suite 200
Toronto, Ontario   M2N 0A4

If you have a complaint about liquor advertising, please complete the Liquor Advertising Complaints form available here.

After You File Feedback or a Complaint

As soon as your feedback or complaint is received, it will be forwarded to the appropriate person for review and action.

In all cases, if you make a complaint to the AGCO you can expect that your complaint will be treated:

  • Confidentially
  • Impartially, and
  • Fairly

For issues dealing with service levels (e.g. an applicant feels it is taking too long to process his/her application) and/or complaints against the conduct of someone we regulate (e.g. a complaint that a licensee or registrant may be selling to minors), these are recorded and forwarded to the appropriate person within the responsible Branch at the AGCO for review and further action.

If your issue or allegation involves potentially inappropriate behaviour on the part of an AGCO employee (e.g. a complaint that an AGCO employee was rude and/or abusive), the complaint will be immediately escalated to the Director of the Branch in which the employee works who will undertake a review of the matter. A report on the outcome of the review, including any action to be taken, will be prepared by the Director. Concerned parties will be informed of the outcome of the review.

All feedback and complaints are kept confidential within the provisions of the Freedom of Information and Protection of Privacy Act. However, an individual who is the subject of a complaint must be advised in order for the complaint to be fully and fairly reviewed.

Additional Information

The AGCO remains committed to ensuring that an easily accessible, fair and transparent complaint process is in place, which allows our clients and the general public to voice their concerns on how we conduct our business. If you have any questions regarding this policy, require general information on the AGCO’s complaint process or are unsure of where to direct your complaint, please contact AGCO Customer Service at 416-326-8700, or toll free in Ontario at 1-800-522-2876, or by email to

For more information on the AGCO’s complaints process, please read our brochure entitled: Resolving Complaints.

Illegal Manufacture and/or Sale of Alcohol

For enquiries or complaints regarding the illegal manufacture and/or sale of alcohol outside a licensed establishment pursuant to the Liquor Licence Act, please contact your local police department.

Notice of Collection

The information you submit is collected pursuant to the Liquor Licence Act, R.S.O. 1990 Chapter L. 19 and/or the Liquor Control Act, R.S.O. 1990, Chapter L.18 and/or the Gaming Control Act 1992, S.O. 1992, c. 24 and/or the Horse Racing Licence Act, 2015, S.O. 2015, c. 38, Sched. 9 and/or the Alcohol and Gaming Regulation and Public Protection Act, 1996, S.O. 1996, c. 26, Sched. The principal purposes of the collection are: to use the information to investigate the complaint; quality assurance; and to contact the complainant (if necessary). The information may also be disclosed pursuant to the Freedom of Information and Protection of Privacy Act, R.S.O. 1990, Chapter F. 31. For questions about the collection of this information, please contact the Deputy Registrar at: Alcohol and Gaming Commission of Ontario, 90 Sheppard Avenue East, Suite 200, Toronto, Ontario M2N 0A4 / Telephone: 416-326-8700 or 1- 800-522-2876 (toll free in Ontario)


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