This guide is intended to assist stakeholders in developing Hall Marketing Plans that are in compliance with the Terms and Conditions of licences, the Registrar’s standards, directives and policies, the Gaming Control Act, 1992 and Regulations.

Licensees and Bingo Hall Owners or Operators are responsible for ensuring that all advertising materials are in compliance with these Advertising Guidelines, Terms and Conditions of the licence, standards and directives and with any other legal requirements for advertising. Licensees are not required to submit their advertising for prior approval, but the development of projected materials should be included in the Hall Marketing Plan. The Hall Marketing Plan is to be submitted to the AGCO and licensing authority annually, accompanying an application for licence for review and information purposes to ensure that it meets the required elements of the Marketing Plan.

Updates and interpretations of these Guidelines may be published from time to time.

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