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Licence to Represent a Manufacturer


A Licence to Represent a Manufacturer enables the holder to lawfully canvass, receive, take or solicit an order for the sale and delivery of liquor of a manufacturer they represent. Holders of this licence may also engage in sampling activities as permitted by the regulations or standards and requirements established by the Registrar. This licence does not permit the holder to sell beverage alcohol products directly to the public or to the Liquor Control Board of Ontario (LCBO) or to import them directly. Beverage alcohol products must only be imported through the LCBO.

With the exception of employees of a manufacturer licensed under the Liquor Licence and Control Act (LLCA), all representatives or agents of a manufacturer must hold a valid Licence to Represent a Manufacturer. This licence is issued to eligible applicants for either a two-year or four-year period. Please note that this licence is non-transferable.


Licensees are required to operate within the parameters of the Liquor Licence and Control Act and its regulations, and the standards and requirements established by the Registrar.

Applicants are also encouraged to familiarize themselves with the responsibilities and criteria the LCBO sets out for licensed representatives. Applicants may also visit their website for further information. (See Key Liquor Industry Contacts).

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