The AGCO engages with licensees through proactive inspections, complaints and targeted audits. If advertising and promotional practices, including inducements, that are found to be in violation of the Liquor Licence and Control Act, 2019 (LLCA), its regulations or the Standards and requirements established by the Registrar, the AGCO may take various actions. Enforcement actions may include providing education to the licensee or more serious measures such as issuing monetary penalties, licence suspensions or revocation of a licence.