Grocery Store and Convenience Store licensees can conduct beverage alcohol advertising in physical and electronic formats. Examples of advertising methods can include:
Physical Advertisements
- Posters and signage: items such as posters, aisle markers and banners.
- Point of sale displays: items such as end caps, counter displays and floor displays.
- Promotional materials: items such as handouts and flyers.
Electronic / Digital Advertisements
- Traditional media: television advertisements or video content, radio advertisements.
- Digital advertising / social media: advertising on websites and social media platforms (e.g. Facebook, Instagram, X, and others).
- Retail website / app: as of January 1, 2026, licensees are allowed to display and advertise beverage alcohol alongside other non-alcoholic products on their website or app. Beverage alcohol products that are ordered through the licensee’s website or app must be supplied from the licensee’s inventory that is stored at the grocery store or convenience store.