Q: Do I have to be a non-profit organization or a charity to apply?

A: No. Any organization can apply, so long as they meet the criteria set out in section 3.2 of the ETA Funding Guidelines. Applicants must be able to demonstrate the relevance of their organization to the sectors that the AGCO regulates – this could include, associations representing persons regulated by the AGCO, registered non-profit organizations, social responsibility groups, colleges or universities that have an association with the industries regulated by the AGCO or expertise in relation to topics or issues relevant to the AGCO’s mandate. In addition, applicants must demonstrate that they can effectively govern the project. Ultimately, the AGCO is looking to receive applications from organizations that have the capability and experience of developing effective ETA programs

Q: Is the fund strictly for education and awareness targeting industry stakeholders or would a project targeting members of the public around, for example, the responsible sale or consumption of alcohol be considered fitting?

A: The ETA Fund is not strictly geared towards providing funding for projects targeting industry stakeholders. Projects targeted towards members of the public may also be considered eligible if the subject matter is related to awareness and education of issues related to one of the sectors that the AGCO regulates.

Q: Is the AGCO looking to approve several smaller projects or a few larger projects?

A: The AGCO doesn’t have a particular goal in mind in terms of the numbers of proposals to be approved this year. It will depend on the number of submissions received and if and how those support and align with the AGCO’s mandate and funding objectives. It is also important to keep in mind there is no guarantee that the AGCO will use the entire $250, 000 allocated for this 2019-2020 fiscal year. Again, it all depends on the submissions received.

Q: Does the AGCO have a preference for digital projects that may be reused for years to come rather than in-person which will end when the funding ends?

A: There is no formal preference for any one delivery method. What is important is that projects provide value for money and a high impact.

Q: Can you provide more clarity in terms of eligible projects related to awareness and education linked to the AGCO’s mandate? Does the project have to be linked to compliance with the law? Or could it be geared to post-secondary students and alcohol consumption awareness?

A: The overall intent of the ETA Fund is to facilitate the creation of stakeholder driven ETA projects and initiatives that aim to proactively enhance and improve AGCO-regulated persons’ understanding of their regulatory obligations and best practices, and/or support awareness of issues within the sectors the AGCO regulates. In this respect, there needs to be some linkage and/or relevance between the project being proposed and the AGCO’s mandate and funding objectives. An awareness campaign aimed at responsible consumption by post-secondary students in liquor licensed establishments such as bars and restaurants could potentially have some tangible connection to the AGCO’s mandate.

Application Process

Q: How are we to show our organizational capacity through its structure?

A: Section 3.2 of the ETA Funding Guidelines provides that applicants must be able to establish effective governance of the project, as demonstrated, among other things, by the organization’s structure as a whole. Ultimately what the AGCO is looking to assess is whether an organization has the ability to successfully deliver the project they are proposing. An organization’s structure might be a good indication of the organization’s capacity or the resources it could make available to work on the project.

Q: In the section on Project Description, can you explain what you are looking for under “Breadth of Reach”? Is this the catchment area of any education and awareness planned? Or does this refer to campaign components?

A: This section of the application guide is intended to assist the AGCO in understanding the intended audience and expected participation in your proposed program. For example, if you are proposing the development of an online course, please indicate who the course will be targeted towards and the number of people expected to take the course. If it is a public awareness campaign, please indicate the target audience and how many people are expected to view it etc.

Q: Are audited financial statements to be provided only after the grant is awarded? Similarly, with demonstration of compliance with laws in our operating policies and procedures?

A: No, audited financial statements and operating policies and procedures must be included within the submitted proposal to demonstrate reliable financial reporting and internal controls. The AGCO is looking to gain an understanding of your organization’s financial stability and ability to comply with laws. Everything you include in your proposal will help the AGCO’s evaluation team identify applicants with the highest capacity to deliver on their proposed project.

Q: Are there any additional formatting guidelines? For example, length?

A: All requirements are laid out in the Education, Training and Awareness Fund - Guidelines and Application Instructions document. There are no limitations in terms of length for each proposal.

Q: My proposal will not be ready in time for the June 28th, 2019 deadline. Can I have an extension?

A: We are not accepting proposals after June 28th, 2019. Depending on the success of this first year of the ETA Fund, we are hoping to launch an additional round of funding for the 2020-21 fiscal year, with an application process likely to begin in early 2020. However, we cannot make any commitments at this time.

Q: Is there an application template to complete?

A: No there is no template to complete for your application. However, there are questions at the end of the ETA Guidelines which should be used, alongside the proposal requirements, to guide you as you write your application.

Q: Our organization does not have audited financial statements. Can we use anything else to show financial stability?

A: Your organization may use whatever year-end financial reconciliation you submit to the Canada Revenue Agency for tax purposes.

Q: Are we required to have an official from our organization sign the application?

A: No, an official from the organization is not required to sign the application. Should the applicant be successful in receiving funding, an individual with the authority to bind the organization will be required to sign a standard form agreement with the AGCO prior to any money being provided.

Proposal Evaluation

Q: How will proposals be evaluated?

A: A panel made up of senior level staff with responsibilities relating to education, training and awareness from across the AGCO will review all the submissions and make recommendations based on the proposal’s ability to meet the assessment criteria and funding objectives outlined in the Funding Guidelines and Application Instructions. All decisions on funding are made by the AGCO’s Executive.

The AGCO has a maximum amount of $250,000 that it can make available through the ETA Fund this fiscal year, and it retains the right to decide which applications to approve. The AGCO also retains the right to approve a project, but to provide less funding than requested. The assessment criteria exist to help to make these determinations.

Q: When will I know if my proposal has been approved for funding?

A: We will reach out to all applicants to notify them if their proposal has been approved for funding by the end of August.

Project Reporting and Monitoring

Q: How will the reporting process work for projects that receive funding?

A: Reporting and monitoring of all successful projects will be an important part of the lifecycle of each project. All reporting requirements will be reviewed with successful applicants prior to the start of the funding period. In general, organizations will be required to provide progress reports at predetermined intervals throughout the funding period and a final report upon project completion.

Q: Will successful applicants be assigned to an individual from the AGCO to vet project content?

A: Yes, every project will have an AGCO staff member assigned to be the liaison and contact person with each successful applicant. Content will be vetted as appropriate depending on the nature of the proposed project.


Q: Can we announce our project if we are successful in obtaining funding?

A: Successful applicants are required to provide the AGCO with a communications plan and drafts of any communications materials before they are made available to the public. The AGCO reserves the right to review and approve any communications or advertising developed in relation to funded projects. In short, you can announce that you have been successful, but the AGCO must have reviewed and signed off on the announcement prior to its release.

Next Steps for Successful Applicants

Q: I have been approved for funding, now what?

A: The AGCO will notify all applicants by August 30, 2019. Successful applicants will be issued a conditional approval for funding, subject to signing a standard form agreement with the AGCO. The standard form agreement must be signed by both parties before any money can be allocated or spent.

During this time, the AGCO will work alongside the successful applicant to determine a milestone reporting schedule based on the project timeline and key deliverables.

Q: After a project is approved, are there restrictions for ownership of the project content? For example, with a digital initiative – can some content created using the funds be reused in other forms or for other projects?

A: Ownership of the content will depend on the nature of the project being funded and will be a matter to be discussed prior to formalizing the final funding agreement.

Q: Is any profit or money derived from the project required to be returned to the AGCO or are there any limitations with this?

A: This will depend on the nature of the project being funded and will be a matter to be discussed prior to formalizing the final funding agreement. Applicants should provide details regarding any proposed revenue generation as part of their submissions to the AGCO.

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