Responsible gambling is a key AGCO priority and central to the public interest.  The intent of this risk theme is to ensure that gaming is provided in a way that seeks to minimize potential harm and promote a responsible gaming environment.

Regulatory Risks associated with this theme include: 

  • Inappropriate advertising practices targets minors. 
  • Advertising is false and misleadingly deceptive to attract the public. 
  • Advertising deemed to promote excessive play. 
  • Players allowed to play excessively. 
  • Responsible gaming controls not designed into environment and product. 
  • Players are unaware of risks to problem gambling and options to self- control.