The AGCO’s Communications Plan will continue to build on past successes by ensuring clear, timely, and customer-centric messaging across all stakeholder groups. Our approach will prioritize delivering essential information through diverse, accessible, and omni-channel platforms to align communications with the AGCO’s strategic priorities. By promoting trust, engagement, and transparency, this strategy will support the AGCO's overarching objectives while promoting a culture of responsibility, particularly in alcohol, horse racing, lottery and gaming, and cannabis markets.
Key initiatives during this period include robust media relations, strategic support for Liquor Retail Expansion, and campaigns promoting the AGCO’s responsible gambling and responsible alcohol and cannabis sales. A dedicated communications campaign to combat the illicit cannabis market will be a priority, focusing on collaboration with stakeholders to raise awareness, encourage compliance and support enforcement. As part of our broader communications efforts, we will continue to promote public education that emphasizes the AGCO’s mandate and role in safeguarding the public.
Our "Digital by Default" strategy will guide ongoing digital platform enhancements, focusing on optimizing user experience through continuous content updates, Accessibility for Ontarians with Disabilities Act (AODA) compliance, and customer feedback.
AGCO Website
The AGCO website, agco.ca, continues to serve as the primary information and communication hub for both new and existing licensees, providing essential resources while acting as the gateway to the iAGCO online service portal. Following a major refresh in 2024, the website was redesigned with a focus on simplifying navigation, enhancing accessibility, and delivering clear, concise content. This user-centered approach ensures that vital information is easily accessible, reinforcing the AGCO’s commitment to transparency and public trust.
Looking ahead, the website will continue to evolve to meet the needs of its diverse audience, particularly as a business support tool. New features will focus on improving user journeys to make business transactions with the AGCO faster and easier, allowing both new and existing licensees to access services more efficiently. The website will prioritize AODA compliance, offering content in both official languages, while delivering an engaging user experience that highlights the AGCO role, achievements, and value to Ontarians.
Additionally, privacy and information security will remain top priorities as we continue to streamline internal processes for content management. By reducing the administrative burden on AGCO staff and providing a more seamless experience for users, the website will play a key role in supporting the AGCO’s broader communications strategy, aligning with our goals to deliver accessible, responsive service across all digital platforms.